Single-detached homes
23.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pointe-Aux-Trembles.
AudienceScoutH1A · Pointe-Aux-TremblesLoading the H1A boundary…
Selected postal region
Market profile
A market of 33,158 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1A different from the typical Canadian postal region.
Population33,158
Households14,530
Median income$73,000
Average age44.0
H1A market summary
What distinguishes this postal-region audience
H1A represents 33,158 residents and 14,530 households in Pointe-Aux-Trembles. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 23.8%, or 28.8 percentage points below the benchmark. Bachelor's degree or higher is 16.1%, 10.4 percentage points below the benchmark.
For campaign planning, these patterns give H1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pointe-Aux-Trembles.
Audience matching
Find more regions that resemble H1A
To find regions with a profile similar to H1A, begin with university education near 16.1% and household income near $73,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1A and the Canadian postal-region benchmark.
Bachelor's degree or higher
16.1%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$73,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
16.6%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How H1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $73,000 | $85,788 | 14.9% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 60.1% | 66.5% | 6.4 percentage points below |
| One-person households | 34.6% | 29.4% | 5.3 percentage points above |
| Families with children | 33.3% | 34.0% | 0.7 percentage points below |
| Bachelor's degree or higher | 16.1% | 26.5% | 10.4 percentage points below |
| Immigrant population | 16.7% | 22.9% | 6.2 percentage points below |
| Worked from home | 16.6% | 23.8% | 7.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 26 local facility records with H1A. Recreation is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care5
Culture and art4
Recreation10
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 21,884 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,845YouTube estimate · 62.2%
21,884Facebook estimate · 80.7%
13,348Instagram estimate · 49.2%
6,522TikTok estimate · 24.1%
Practical campaign implications
Turn the strongest H1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 23.8%28.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 16.1%10.4 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Median household income: $73,00014.9% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Pointe-Aux-Trembles with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H1A audience questions
Using this postal-region profile
How large is the audience in H1A?
H1A represents 33,158 residents and 14,530 households in Pointe-Aux-Trembles. The average household size is 2.2 people.
What demographic characteristics stand out in H1A?
Single-detached homes is 23.8%, 28.8 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 16.1%, 10.4 percentage points below the Canadian postal-region benchmark; Median household income is $73,000, 14.9% below the Canadian postal-region benchmark.
How does H1A compare with another postal region?
H8N is one useful Quebec market comparison because its population is similar to H1A. It has 11.0% lower median income · 1.4 years younger on average.
How can I find other regions that match the H1A audience?
To find regions with a profile similar to H1A, begin with university education near 16.1% and household income near $73,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1A?
Import postal codes to measure customer concentration in H1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.