Single-detached homes
0.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pointe-Saint-Charles.
AudienceScoutH3K · Pointe-Saint-CharlesLoading the H3K boundary…
Selected postal region
Market profile
A market of 15,275 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3K different from the typical Canadian postal region.
Population15,275
Households7,835
Median income$64,500
Average age38.7
H3K market summary
What distinguishes this postal-region audience
H3K represents 15,275 residents and 7,835 households in Pointe-Saint-Charles. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.5%, or 52.1 percentage points below the benchmark. Owner households is 34.5%, 32.0 percentage points below the benchmark.
For campaign planning, these patterns give H3K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pointe-Saint-Charles.
Audience matching
Find more regions that resemble H3K
To find regions with a profile similar to H3K, begin with home ownership near 34.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3K and the Canadian postal-region benchmark.
Owner households
34.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
42.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
46.6%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H3K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 34.5% | 66.5% | 32.0 percentage points below |
| One-person households | 46.6% | 29.4% | 17.3 percentage points above |
| Families with children | 25.1% | 34.0% | 8.9 percentage points below |
| Bachelor's degree or higher | 42.6% | 26.5% | 16.1 percentage points above |
| Immigrant population | 22.0% | 22.9% | 0.9 percentage points below |
| Worked from home | 42.1% | 23.8% | 18.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with H3K. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care4
Culture and art4
Recreation3
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,322 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,564YouTube estimate · 68.9%
10,322Facebook estimate · 83.0%
6,928Instagram estimate · 55.7%
3,566TikTok estimate · 28.7%
Practical campaign implications
Turn the strongest H3K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.5%52.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 34.5%32.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Worked from home: 42.1%18.3 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Pointe-Saint-Charles with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3K audience questions
Using this postal-region profile
How large is the audience in H3K?
H3K represents 15,275 residents and 7,835 households in Pointe-Saint-Charles. The average household size is 1.9 people.
What demographic characteristics stand out in H3K?
Single-detached homes is 0.5%, 52.1 percentage points below the Canadian postal-region benchmark; Owner households is 34.5%, 32.0 percentage points below the Canadian postal-region benchmark; Worked from home is 42.1%, 18.3 percentage points above the Canadian postal-region benchmark.
How does H3K compare with another postal region?
H8T is one useful Quebec market comparison because its population is similar to H3K. It has 22.5% higher median income · 4.2 years older on average.
How can I find other regions that match the H3K audience?
To find regions with a profile similar to H3K, begin with home ownership near 34.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3K?
Import postal codes to measure customer concentration in H3K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.