Immigrant population
41.4%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Quebec postal region
H8Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Pierrefonds.
AudienceScoutH8Z · PierrefondsLoading the H8Z boundary…
Selected postal region
Market profile
A market of 15,127 people
Size the opportunity, understand its household composition, and identify the local patterns that make H8Z different from the typical Canadian postal region.
Population15,127
Households5,640
Median income$85,000
Average age42.5
H8Z market summary
What distinguishes this postal-region audience
H8Z represents 15,127 residents and 5,640 households in Pierrefonds. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 41.4%, or 18.5 percentage points above the benchmark. Owner households is 78.5%, 12.0 percentage points above the benchmark.
For campaign planning, these patterns give H8Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Pierrefonds.
Audience matching
Find more regions that resemble H8Z
To find regions with a profile similar to H8Z, begin with home ownership near 78.5% and families with children near 42.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H8Z and the Canadian postal-region benchmark.
Owner households
78.5%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
42.5%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Average household size
2.7 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How H8Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H8Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $85,000 | $85,788 | 0.9% below |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 78.5% | 66.5% | 12.0 percentage points above |
| One-person households | 25.5% | 29.4% | 3.9 percentage points below |
| Families with children | 42.5% | 34.0% | 8.5 percentage points above |
| Bachelor's degree or higher | 29.3% | 26.5% | 2.8 percentage points above |
| Immigrant population | 41.4% | 22.9% | 18.5 percentage points above |
| Worked from home | 25.7% | 23.8% | 1.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 11 local facility records with H8Z. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care1
Culture and art1
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 9,792 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,622YouTube estimate · 63.0%
9,792Facebook estimate · 81.0%
6,103Instagram estimate · 50.5%
3,087TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest H8Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 41.4%18.5 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Owner households: 78.5%12.0 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 42.5%8.5 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Pierrefonds with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H8Z audience questions
Using this postal-region profile
How large is the audience in H8Z?
H8Z represents 15,127 residents and 5,640 households in Pierrefonds. The average household size is 2.7 people.
What demographic characteristics stand out in H8Z?
Immigrant population is 41.4%, 18.5 percentage points above the Canadian postal-region benchmark; Owner households is 78.5%, 12.0 percentage points above the Canadian postal-region benchmark; Families with children is 42.5%, 8.5 percentage points above the Canadian postal-region benchmark.
How does H8Z compare with another postal region?
H1C is one useful Quebec market comparison because its population is similar to H8Z. It has 25.9% higher median income · 4.7 years younger on average.
How can I find other regions that match the H8Z audience?
To find regions with a profile similar to H8Z, begin with home ownership near 78.5% and families with children near 42.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H8Z?
Import postal codes to measure customer concentration in H8Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.