Single-detached homes
5.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H3L demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ahuntsic Southwest.
AudienceScoutH3L · Ahuntsic SouthwestLoading the H3L boundary…
Selected postal region
Market profile
A market of 20,996 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3L different from the typical Canadian postal region.
Population20,996
Households9,855
Median income$63,600
Average age40.1
H3L market summary
What distinguishes this postal-region audience
H3L represents 20,996 residents and 9,855 households in Ahuntsic Southwest. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 5.3%, or 47.3 percentage points below the benchmark. Owner households is 35.9%, 30.6 percentage points below the benchmark.
For campaign planning, these patterns give H3L a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ahuntsic Southwest.
Audience matching
Find more regions that resemble H3L
To find regions with a profile similar to H3L, begin with home ownership near 35.9% and university education near 45.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3L and the Canadian postal-region benchmark.
Owner households
35.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
45.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
One-person households
45.4%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H3L compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3L | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,600 | $85,788 | 25.9% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 35.9% | 66.5% | 30.6 percentage points below |
| One-person households | 45.4% | 29.4% | 16.0 percentage points above |
| Families with children | 29.7% | 34.0% | 4.3 percentage points below |
| Bachelor's degree or higher | 45.8% | 26.5% | 19.3 percentage points above |
| Immigrant population | 29.0% | 22.9% | 6.1 percentage points above |
| Worked from home | 29.9% | 23.8% | 6.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with H3L. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care5
Culture and art3
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,770 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
11,124YouTube estimate · 66.3%
13,770Facebook estimate · 82.1%
8,965Instagram estimate · 53.5%
4,589TikTok estimate · 27.4%
Practical campaign implications
Turn the strongest H3L signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 5.3%47.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 35.9%30.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 45.8%19.3 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Ahuntsic Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3L audience questions
Using this postal-region profile
How large is the audience in H3L?
H3L represents 20,996 residents and 9,855 households in Ahuntsic Southwest. The average household size is 2.0 people.
What demographic characteristics stand out in H3L?
Single-detached homes is 5.3%, 47.3 percentage points below the Canadian postal-region benchmark; Owner households is 35.9%, 30.6 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 45.8%, 19.3 percentage points above the Canadian postal-region benchmark.
How does H3L compare with another postal region?
H4B is one useful Quebec market comparison because its population is similar to H3L. It has 19.5% lower median income · 0.6 years older on average.
How can I find other regions that match the H3L audience?
To find regions with a profile similar to H3L, begin with home ownership near 35.9% and university education near 45.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3L?
Import postal codes to measure customer concentration in H3L, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.