Single-detached homes
20.6%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H1B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Montreal.
AudienceScoutH1B · MontrealLoading the H1B boundary…
Selected postal region
Market profile
A market of 20,651 people
Size the opportunity, understand its household composition, and identify the local patterns that make H1B different from the typical Canadian postal region.
Population20,651
Households9,445
Median income$65,000
Average age42.6
H1B market summary
What distinguishes this postal-region audience
H1B represents 20,651 residents and 9,445 households in Montreal. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 20.6%, or 32.0 percentage points below the benchmark. Owner households is 46.8%, 19.7 percentage points below the benchmark.
For campaign planning, these patterns give H1B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Montreal.
Audience matching
Find more regions that resemble H1B
To find regions with a profile similar to H1B, begin with home ownership near 46.8% and university education near 13.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H1B and the Canadian postal-region benchmark.
Owner households
46.8%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Bachelor's degree or higher
13.0%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$65,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How H1B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H1B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,000 | $85,788 | 24.2% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 46.8% | 66.5% | 19.7 percentage points below |
| One-person households | 38.2% | 29.4% | 8.9 percentage points above |
| Families with children | 31.0% | 34.0% | 3.0 percentage points below |
| Bachelor's degree or higher | 13.0% | 26.5% | 13.5 percentage points below |
| Immigrant population | 15.5% | 22.9% | 7.4 percentage points below |
| Worked from home | 14.4% | 23.8% | 9.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with H1B. Education is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care2
Culture and art2
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 13,543 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,598YouTube estimate · 63.6%
13,543Facebook estimate · 81.2%
8,432Instagram estimate · 50.6%
4,161TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest H1B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 20.6%32.0 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 46.8%19.7 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Bachelor's degree or higher: 13.0%13.5 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
Related market context
Compare other Montreal postal regions
These regions share the Montreal postal community and are ordered by population similarity to H1B.
H1B audience questions
Using this postal-region profile
How large is the audience in H1B?
H1B represents 20,651 residents and 9,445 households in Montreal. The average household size is 2.2 people.
What demographic characteristics stand out in H1B?
Single-detached homes is 20.6%, 32.0 percentage points below the Canadian postal-region benchmark; Owner households is 46.8%, 19.7 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 13.0%, 13.5 percentage points below the Canadian postal-region benchmark.
How does H1B compare with another postal region?
H3H is one useful Montreal postal-region comparison because its population is similar to H1B. It has 37.2% lower median income · 5.5 years younger on average.
How can I find other regions that match the H1B audience?
To find regions with a profile similar to H1B, begin with home ownership near 46.8% and university education near 13.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H1B?
Import postal codes to measure customer concentration in H1B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.