Median household income
$240,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Quebec postal region
H3Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Westmount West.
AudienceScoutH3Y · Westmount WestLoading the H3Y boundary…
Selected postal region
Market profile
A market of 9,564 people
Size the opportunity, understand its household composition, and identify the local patterns that make H3Y different from the typical Canadian postal region.
Population9,564
Households3,430
Median income$240,000
Average age42.8
H3Y market summary
What distinguishes this postal-region audience
H3Y represents 9,564 residents and 3,430 households in Westmount West. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $240,000, or 179.8% above the benchmark. Bachelor's degree or higher is 66.8%, 40.3 percentage points above the benchmark.
For campaign planning, these patterns give H3Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Westmount West.
Audience matching
Find more regions that resemble H3Y
To find regions with a profile similar to H3Y, begin with household income near $240,000 and university education near 66.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H3Y and the Canadian postal-region benchmark.
Bachelor's degree or higher
66.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
31.2%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
45.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How H3Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H3Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $240,000 | $85,788 | 179.8% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 84.9% | 66.5% | 18.4 percentage points above |
| One-person households | 17.3% | 29.4% | 12.1 percentage points below |
| Families with children | 49.7% | 34.0% | 15.7 percentage points above |
| Bachelor's degree or higher | 66.8% | 26.5% | 40.3 percentage points above |
| Immigrant population | 24.6% | 22.9% | 1.7 percentage points above |
| Worked from home | 45.1% | 23.8% | 21.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 16 local facility records with H3Y. Education is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,037 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,619YouTube estimate · 61.5%
6,037Facebook estimate · 80.4%
3,714Instagram estimate · 49.4%
1,917TikTok estimate · 25.5%
Practical campaign implications
Turn the strongest H3Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $240,000179.8% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 66.8%40.3 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 31.2%21.4 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Westmount West with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H3Y audience questions
Using this postal-region profile
How large is the audience in H3Y?
H3Y represents 9,564 residents and 3,430 households in Westmount West. The average household size is 2.8 people.
What demographic characteristics stand out in H3Y?
Median household income is $240,000, 179.8% above the Canadian postal-region benchmark; Bachelor's degree or higher is 66.8%, 40.3 percentage points above the Canadian postal-region benchmark; Single-detached homes is 31.2%, 21.4 percentage points below the Canadian postal-region benchmark.
How does H3Y compare with another postal region?
H9X is one useful Quebec market comparison because its population is similar to H3Y. It has 56.7% lower median income · 2.9 years older on average.
How can I find other regions that match the H3Y audience?
To find regions with a profile similar to H3Y, begin with household income near $240,000 and university education near 66.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H3Y?
Import postal codes to measure customer concentration in H3Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.