Owner households
92.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
H7Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Îles-Laval.
AudienceScoutH7Y · Îles-LavalLoading the H7Y boundary…
Selected postal region
Market profile
A market of 9,978 people
Size the opportunity, understand its household composition, and identify the local patterns that make H7Y different from the typical Canadian postal region.
Population9,978
Households3,390
Median income$129,000
Average age37.8
H7Y market summary
What distinguishes this postal-region audience
H7Y represents 9,978 residents and 3,390 households in Îles-Laval. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 92.1%, or 25.6 percentage points above the benchmark. Median household income is $129,000, 50.4% above the benchmark.
For campaign planning, these patterns give H7Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Îles-Laval.
Audience matching
Find more regions that resemble H7Y
To find regions with a profile similar to H7Y, begin with home ownership near 92.1% and household income near $129,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H7Y and the Canadian postal-region benchmark.
Median household income
$129,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Families with children
55.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Single-detached homes
70.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How H7Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H7Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $129,000 | $85,788 | 50.4% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 92.1% | 66.5% | 25.6 percentage points above |
| One-person households | 16.2% | 29.4% | 13.2 percentage points below |
| Families with children | 55.6% | 34.0% | 21.6 percentage points above |
| Bachelor's degree or higher | 39.9% | 26.5% | 13.4 percentage points above |
| Immigrant population | 27.4% | 22.9% | 4.5 percentage points above |
| Worked from home | 33.5% | 23.8% | 9.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with H7Y. Recreation is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education2
Health care0
Culture and art0
Recreation13
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,136 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,845YouTube estimate · 64.3%
6,136Facebook estimate · 81.4%
3,896Instagram estimate · 51.7%
1,993TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest H7Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 92.1%25.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $129,00050.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Families with children: 55.6%21.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Îles-Laval with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H7Y audience questions
Using this postal-region profile
How large is the audience in H7Y?
H7Y represents 9,978 residents and 3,390 households in Îles-Laval. The average household size is 2.9 people.
What demographic characteristics stand out in H7Y?
Owner households is 92.1%, 25.6 percentage points above the Canadian postal-region benchmark; Median household income is $129,000, 50.4% above the Canadian postal-region benchmark; Families with children is 55.6%, 21.6 percentage points above the Canadian postal-region benchmark.
How does H7Y compare with another postal region?
H3R is one useful Quebec market comparison because its population is similar to H7Y. It has 4.7% lower median income · 4.1 years older on average.
How can I find other regions that match the H7Y audience?
To find regions with a profile similar to H7Y, begin with home ownership near 92.1% and household income near $129,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H7Y?
Import postal codes to measure customer concentration in H7Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.