Single-detached homes
4.1%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4P demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mount Royal South.
AudienceScoutH4P · Mount Royal SouthLoading the H4P boundary…
Selected postal region
Market profile
A market of 9,106 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4P different from the typical Canadian postal region.
Population9,106
Households4,425
Median income$65,500
Average age36.4
H4P market summary
What distinguishes this postal-region audience
H4P represents 9,106 residents and 4,425 households in Mount Royal South. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 4.1%, or 48.5 percentage points below the benchmark. Owner households is 40.0%, 26.5 percentage points below the benchmark.
For campaign planning, these patterns give H4P a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mount Royal South.
Audience matching
Find more regions that resemble H4P
To find regions with a profile similar to H4P, begin with home ownership near 40.0% and university education near 50.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4P and the Canadian postal-region benchmark.
Owner households
40.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Immigrant population
49.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Bachelor's degree or higher
50.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How H4P compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4P | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,500 | $85,788 | 23.6% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 40.0% | 66.5% | 26.5 percentage points below |
| One-person households | 41.8% | 29.4% | 12.4 percentage points above |
| Families with children | 29.6% | 34.0% | 4.4 percentage points below |
| Bachelor's degree or higher | 50.8% | 26.5% | 24.3 percentage points above |
| Immigrant population | 49.2% | 22.9% | 26.3 percentage points above |
| Worked from home | 37.3% | 23.8% | 13.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with H4P. Education is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art0
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,094 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,175YouTube estimate · 71.0%
6,094Facebook estimate · 83.6%
4,265Instagram estimate · 58.5%
2,324TikTok estimate · 31.9%
Practical campaign implications
Turn the strongest H4P signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 4.1%48.5 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 40.0%26.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Immigrant population: 49.2%26.3 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Mount Royal South with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H4P audience questions
Using this postal-region profile
How large is the audience in H4P?
H4P represents 9,106 residents and 4,425 households in Mount Royal South. The average household size is 2.1 people.
What demographic characteristics stand out in H4P?
Single-detached homes is 4.1%, 48.5 percentage points below the Canadian postal-region benchmark; Owner households is 40.0%, 26.5 percentage points below the Canadian postal-region benchmark; Immigrant population is 49.2%, 26.3 percentage points above the Canadian postal-region benchmark.
How does H4P compare with another postal region?
H9K is one useful Quebec market comparison because its population is similar to H4P. It has 72.5% higher median income · 3.4 years older on average.
How can I find other regions that match the H4P audience?
To find regions with a profile similar to H4P, begin with home ownership near 40.0% and university education near 50.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4P?
Import postal codes to measure customer concentration in H4P, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.