Single-detached homes
0.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Henri.
AudienceScoutH4C · Saint-HenriLoading the H4C boundary…
Selected postal region
Market profile
A market of 17,301 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4C different from the typical Canadian postal region.
Population17,301
Households9,490
Median income$64,500
Average age38.7
H4C market summary
What distinguishes this postal-region audience
H4C represents 17,301 residents and 9,490 households in Saint-Henri. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 0.4%, or 52.2 percentage points below the benchmark. Owner households is 28.5%, 38.0 percentage points below the benchmark.
For campaign planning, these patterns give H4C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Henri.
Audience matching
Find more regions that resemble H4C
To find regions with a profile similar to H4C, begin with home ownership near 28.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4C and the Canadian postal-region benchmark.
Owner households
28.5%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
45.5%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
50.5%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H4C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $64,500 | $85,788 | 24.8% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 28.5% | 66.5% | 38.0 percentage points below |
| One-person households | 50.5% | 29.4% | 21.1 percentage points above |
| Families with children | 17.5% | 34.0% | 16.5 percentage points below |
| Bachelor's degree or higher | 46.5% | 26.5% | 20.0 percentage points above |
| Immigrant population | 21.6% | 22.9% | 1.3 percentage points below |
| Worked from home | 45.5% | 23.8% | 21.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 17 local facility records with H4C. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care2
Culture and art2
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,170 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,362YouTube estimate · 71.3%
12,170Facebook estimate · 83.7%
8,519Instagram estimate · 58.6%
4,600TikTok estimate · 31.6%
Practical campaign implications
Turn the strongest H4C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 0.4%52.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 28.5%38.0 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Worked from home: 45.5%21.7 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Henri with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H4C audience questions
Using this postal-region profile
How large is the audience in H4C?
H4C represents 17,301 residents and 9,490 households in Saint-Henri. The average household size is 1.8 people.
What demographic characteristics stand out in H4C?
Single-detached homes is 0.4%, 52.2 percentage points below the Canadian postal-region benchmark; Owner households is 28.5%, 38.0 percentage points below the Canadian postal-region benchmark; Worked from home is 45.5%, 21.7 percentage points above the Canadian postal-region benchmark.
How does H4C compare with another postal region?
H2C is one useful Quebec market comparison because its population is similar to H4C. It has 1.6% higher median income · 5.1 years older on average.
How can I find other regions that match the H4C audience?
To find regions with a profile similar to H4C, begin with home ownership near 28.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4C?
Import postal codes to measure customer concentration in H4C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.