Single-detached homes
2.8%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
H4E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ville Émard.
AudienceScoutH4E · Ville ÉmardLoading the H4E boundary…
Selected postal region
Market profile
A market of 30,154 people
Size the opportunity, understand its household composition, and identify the local patterns that make H4E different from the typical Canadian postal region.
Population30,154
Households14,735
Median income$59,200
Average age41.1
H4E market summary
What distinguishes this postal-region audience
H4E represents 30,154 residents and 14,735 households in Ville Émard. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 2.8%, or 49.8 percentage points below the benchmark. Owner households is 34.3%, 32.2 percentage points below the benchmark.
For campaign planning, these patterns give H4E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ville Émard.
Audience matching
Find more regions that resemble H4E
To find regions with a profile similar to H4E, begin with home ownership near 34.3% and household income near $59,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H4E and the Canadian postal-region benchmark.
Owner households
34.3%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$59,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
42.7%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How H4E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H4E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $59,200 | $85,788 | 31.0% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 34.3% | 66.5% | 32.2 percentage points below |
| One-person households | 42.7% | 29.4% | 13.4 percentage points above |
| Families with children | 26.2% | 34.0% | 7.8 percentage points below |
| Bachelor's degree or higher | 31.2% | 26.5% | 4.7 percentage points above |
| Immigrant population | 25.9% | 22.9% | 3.0 percentage points above |
| Worked from home | 31.1% | 23.8% | 7.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with H4E. Education is the largest represented category with 9 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art6
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,364 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,482YouTube estimate · 66.5%
20,364Facebook estimate · 82.2%
13,300Instagram estimate · 53.7%
6,833TikTok estimate · 27.6%
Practical campaign implications
Turn the strongest H4E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 2.8%49.8 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 34.3%32.2 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $59,20031.0% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Ville Émard with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H4E audience questions
Using this postal-region profile
How large is the audience in H4E?
H4E represents 30,154 residents and 14,735 households in Ville Émard. The average household size is 2.0 people.
What demographic characteristics stand out in H4E?
Single-detached homes is 2.8%, 49.8 percentage points below the Canadian postal-region benchmark; Owner households is 34.3%, 32.2 percentage points below the Canadian postal-region benchmark; Median household income is $59,200, 31.0% below the Canadian postal-region benchmark.
How does H4E compare with another postal region?
H1X is one useful Quebec market comparison because its population is similar to H4E. It has 4.1% lower median income · 0.2 years younger on average.
How can I find other regions that match the H4E audience?
To find regions with a profile similar to H4E, begin with home ownership near 34.3% and household income near $59,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H4E?
Import postal codes to measure customer concentration in H4E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.