Quebec postal region

H7C demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Vincent-de-Paul.

AudienceScoutH7C · Saint-Vincent-de-Paul
Loading the H7C boundary…
Postal code boundary map for H7C.

Market profile

A market of 8,816 people

Size the opportunity, understand its household composition, and identify the local patterns that make H7C different from the typical Canadian postal region.

Population8,816
Households3,510
Median income$72,000
Average age42.8

H7C market summary

What distinguishes this postal-region audience

H7C represents 8,816 residents and 3,510 households in Saint-Vincent-de-Paul. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is detached housing: 33.2%, or 19.4 percentage points below the benchmark. Owner households is 53.0%, 13.5 percentage points below the benchmark.

For campaign planning, these patterns give H7C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Vincent-de-Paul.

Audience matching

Find more regions that resemble H7C

To find regions with a profile similar to H7C, begin with home ownership near 53.0% and household income near $72,000. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between H7C and the Canadian postal-region benchmark.

19.4 percentage points below benchmark

Single-detached homes

33.2%

Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

13.5 percentage points below benchmark

Owner households

53.0%

Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.

16.1% below benchmark

Median household income

$72,000

Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.

8.0 percentage points below benchmark

Bachelor's degree or higher

18.5%

Use direct, practical language that demonstrates the everyday value of the offer.

Detailed comparison

How H7C compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureH7CCanada FSA benchmarkDifference
Median household income$72,000$85,78816.1% below
Average household size2.3 people2.4 people5.3% below
Owner households53.0%66.5%13.5 percentage points below
One-person households36.0%29.4%6.6 percentage points above
Families with children35.8%34.0%1.8 percentage points above
Bachelor's degree or higher18.5%26.5%8.0 percentage points below
Immigrant population23.1%22.9%0.2 percentage points above
Worked from home19.1%23.8%4.7 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 21 local facility records with H7C. Recreation is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education3
Health care3
Culture and art1
Recreation14

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 5,765 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

4,502YouTube estimate · 63.3%
5,765Facebook estimate · 81.1%
3,594Instagram estimate · 50.6%
1,797TikTok estimate · 25.3%

Practical campaign implications

Turn the strongest H7C signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Single-detached homes: 33.2%19.4 percentage points below the Canadian benchmark

    Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

  • Owner households: 53.0%13.5 percentage points below the Canadian benchmark

    Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.

  • Median household income: $72,00016.1% below the Canadian benchmark

    Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.

H7C audience questions

Using this postal-region profile

How large is the audience in H7C?

H7C represents 8,816 residents and 3,510 households in Saint-Vincent-de-Paul. The average household size is 2.3 people.

What demographic characteristics stand out in H7C?

Single-detached homes is 33.2%, 19.4 percentage points below the Canadian postal-region benchmark; Owner households is 53.0%, 13.5 percentage points below the Canadian postal-region benchmark; Median household income is $72,000, 16.1% below the Canadian postal-region benchmark.

How does H7C compare with another postal region?

H9K is one useful Quebec market comparison because its population is similar to H7C. It has 56.9% higher median income · 3.0 years younger on average.

How can I find other regions that match the H7C audience?

To find regions with a profile similar to H7C, begin with home ownership near 53.0% and household income near $72,000. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in H7C?

Import postal codes to measure customer concentration in H7C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.