Immigrant population
43.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Quebec postal region
H8Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Roxboro.
AudienceScoutH8Y · RoxboroLoading the H8Y boundary…
Selected postal region
Market profile
A market of 19,915 people
Size the opportunity, understand its household composition, and identify the local patterns that make H8Y different from the typical Canadian postal region.
Population19,915
Households7,625
Median income$75,500
Average age39.7
H8Y market summary
What distinguishes this postal-region audience
H8Y represents 19,915 residents and 7,625 households in Roxboro. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 43.1%, or 20.2 percentage points above the benchmark. Single-detached homes is 36.9%, 15.7 percentage points below the benchmark.
For campaign planning, these patterns give H8Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Roxboro.
Audience matching
Find more regions that resemble H8Y
To find regions with a profile similar to H8Y, begin with home ownership near 55.1% and families with children near 43.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H8Y and the Canadian postal-region benchmark.
Single-detached homes
36.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Owner households
55.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Families with children
43.3%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How H8Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H8Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $75,500 | $85,788 | 12.0% below |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 55.1% | 66.5% | 11.4 percentage points below |
| One-person households | 29.2% | 29.4% | 0.2 percentage points below |
| Families with children | 43.3% | 34.0% | 9.3 percentage points above |
| Bachelor's degree or higher | 29.6% | 26.5% | 3.1 percentage points above |
| Immigrant population | 43.1% | 22.9% | 20.2 percentage points above |
| Worked from home | 24.8% | 23.8% | 1.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with H8Y. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care2
Culture and art3
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,464 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,891YouTube estimate · 64.7%
12,464Facebook estimate · 81.5%
7,964Instagram estimate · 52.1%
4,084TikTok estimate · 26.7%
Practical campaign implications
Turn the strongest H8Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 43.1%20.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Single-detached homes: 36.9%15.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 55.1%11.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Roxboro with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H8Y audience questions
Using this postal-region profile
How large is the audience in H8Y?
H8Y represents 19,915 residents and 7,625 households in Roxboro. The average household size is 2.6 people.
What demographic characteristics stand out in H8Y?
Immigrant population is 43.1%, 20.2 percentage points above the Canadian postal-region benchmark; Single-detached homes is 36.9%, 15.7 percentage points below the Canadian postal-region benchmark; Owner households is 55.1%, 11.4 percentage points below the Canadian postal-region benchmark.
How does H8Y compare with another postal region?
H2A is one useful Quebec market comparison because its population is similar to H8Y. It has 26.9% lower median income · 0.5 years older on average.
How can I find other regions that match the H8Y audience?
To find regions with a profile similar to H8Y, begin with home ownership near 55.1% and families with children near 43.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H8Y?
Import postal codes to measure customer concentration in H8Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.