Single-detached homes
85.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
H9W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Beaconsfield.
AudienceScoutH9W · BeaconsfieldLoading the H9W boundary…
Selected postal region
Market profile
A market of 19,277 people
Size the opportunity, understand its household composition, and identify the local patterns that make H9W different from the typical Canadian postal region.
Population19,277
Households6,755
Median income$138,000
Average age42.3
H9W market summary
What distinguishes this postal-region audience
H9W represents 19,277 residents and 6,755 households in Beaconsfield. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 85.8%, or 33.2 percentage points above the benchmark. Median household income is $138,000, 60.9% above the benchmark.
For campaign planning, these patterns give H9W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Beaconsfield.
Audience matching
Find more regions that resemble H9W
To find regions with a profile similar to H9W, begin with household income near $138,000 and university education near 50.8%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between H9W and the Canadian postal-region benchmark.
Median household income
$138,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Bachelor's degree or higher
50.8%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Owner households
89.6%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How H9W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | H9W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $138,000 | $85,788 | 60.9% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 89.6% | 66.5% | 23.1 percentage points above |
| One-person households | 16.3% | 29.4% | 13.1 percentage points below |
| Families with children | 51.9% | 34.0% | 17.9 percentage points above |
| Bachelor's degree or higher | 50.8% | 26.5% | 24.3 percentage points above |
| Immigrant population | 24.4% | 22.9% | 1.5 percentage points above |
| Worked from home | 42.7% | 23.8% | 18.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 14 local facility records with H9W. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care2
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,220 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,397YouTube estimate · 62.0%
12,220Facebook estimate · 80.6%
7,509Instagram estimate · 49.5%
3,786TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest H9W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 85.8%33.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $138,00060.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Bachelor's degree or higher: 50.8%24.3 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Beaconsfield with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
H9W audience questions
Using this postal-region profile
How large is the audience in H9W?
H9W represents 19,277 residents and 6,755 households in Beaconsfield. The average household size is 2.8 people.
What demographic characteristics stand out in H9W?
Single-detached homes is 85.8%, 33.2 percentage points above the Canadian postal-region benchmark; Median household income is $138,000, 60.9% above the Canadian postal-region benchmark; Bachelor's degree or higher is 50.8%, 24.3 percentage points above the Canadian postal-region benchmark.
How does H9W compare with another postal region?
H2A is one useful Quebec market comparison because its population is similar to H9W. It has 60.0% lower median income · 2.1 years younger on average.
How can I find other regions that match the H9W audience?
To find regions with a profile similar to H9W, begin with household income near $138,000 and university education near 50.8%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in H9W?
Import postal codes to measure customer concentration in H9W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.