Single-detached homes
81.9%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J0B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Estrie.
AudienceScoutJ0B · EstrieLoading the J0B boundary…
Selected postal region
Market profile
A market of 65,700 people
Size the opportunity, understand its household composition, and identify the local patterns that make J0B different from the typical Canadian postal region.
Population65,700
Households28,140
Median income$71,000
Average age44.1
J0B market summary
What distinguishes this postal-region audience
J0B represents 65,700 residents and 28,140 households in Estrie. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 81.9%, or 29.3 percentage points above the benchmark. Immigrant population is 3.2%, 19.7 percentage points below the benchmark.
For campaign planning, these patterns give J0B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Estrie.
Audience matching
Find more regions that resemble J0B
To find regions with a profile similar to J0B, begin with home ownership near 79.9% and university education near 16.2%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J0B and the Canadian postal-region benchmark.
Immigrant population
3.2%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
79.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
16.2%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How J0B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J0B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $71,000 | $85,788 | 17.2% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 79.9% | 66.5% | 13.4 percentage points above |
| One-person households | 29.8% | 29.4% | 0.4 percentage points above |
| Families with children | 30.4% | 34.0% | 3.6 percentage points below |
| Bachelor's degree or higher | 16.2% | 26.5% | 10.3 percentage points below |
| Immigrant population | 3.2% | 22.9% | 19.7 percentage points below |
| Worked from home | 17.0% | 23.8% | 6.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 107 local facility records with J0B. Education is the largest represented category with 41 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education41
Health care14
Culture and art41
Recreation11
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 42,355 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
32,340YouTube estimate · 61.5%
42,355Facebook estimate · 80.6%
25,469Instagram estimate · 48.4%
12,188TikTok estimate · 23.2%
Practical campaign implications
Turn the strongest J0B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 81.9%29.3 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 3.2%19.7 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 79.9%13.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Estrie with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J0B audience questions
Using this postal-region profile
How large is the audience in J0B?
J0B represents 65,700 residents and 28,140 households in Estrie. The average household size is 2.3 people.
What demographic characteristics stand out in J0B?
Single-detached homes is 81.9%, 29.3 percentage points above the Canadian postal-region benchmark; Immigrant population is 3.2%, 19.7 percentage points below the Canadian postal-region benchmark; Owner households is 79.9%, 13.4 percentage points above the Canadian postal-region benchmark.
How does J0B compare with another postal region?
J3Y is one useful Quebec market comparison because its population is similar to J0B. It has 21.1% higher median income · 2.6 years younger on average.
How can I find other regions that match the J0B audience?
To find regions with a profile similar to J0B, begin with home ownership near 79.9% and university education near 16.2%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J0B?
Import postal codes to measure customer concentration in J0B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.