Immigrant population
42.1%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Quebec postal region
J4Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Brossard South.
AudienceScoutJ4Y · Brossard SouthLoading the J4Y boundary…
Selected postal region
Market profile
A market of 25,459 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4Y different from the typical Canadian postal region.
Population25,459
Households9,835
Median income$91,000
Average age41.3
J4Y market summary
What distinguishes this postal-region audience
J4Y represents 25,459 residents and 9,835 households in Brossard South. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 42.1%, or 19.2 percentage points above the benchmark. Bachelor's degree or higher is 40.9%, 14.4 percentage points above the benchmark.
For campaign planning, these patterns give J4Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Brossard South.
Audience matching
Find more regions that resemble J4Y
To find regions with a profile similar to J4Y, begin with university education near 40.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4Y and the Canadian postal-region benchmark.
Bachelor's degree or higher
40.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
39.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Worked from home
35.8%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How J4Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 75.1% | 66.5% | 8.6 percentage points above |
| One-person households | 26.6% | 29.4% | 2.8 percentage points below |
| Families with children | 41.0% | 34.0% | 7.0 percentage points above |
| Bachelor's degree or higher | 40.9% | 26.5% | 14.4 percentage points above |
| Immigrant population | 42.1% | 22.9% | 19.2 percentage points above |
| Worked from home | 35.8% | 23.8% | 12.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 9 local facility records with J4Y. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care3
Culture and art2
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,519 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,101YouTube estimate · 64.7%
16,519Facebook estimate · 81.6%
10,483Instagram estimate · 51.8%
5,260TikTok estimate · 26.0%
Practical campaign implications
Turn the strongest J4Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 42.1%19.2 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 40.9%14.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Single-detached homes: 39.5%13.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Brossard South with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4Y audience questions
Using this postal-region profile
How large is the audience in J4Y?
J4Y represents 25,459 residents and 9,835 households in Brossard South. The average household size is 2.5 people.
What demographic characteristics stand out in J4Y?
Immigrant population is 42.1%, 19.2 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 40.9%, 14.4 percentage points above the Canadian postal-region benchmark; Single-detached homes is 39.5%, 13.1 percentage points below the Canadian postal-region benchmark.
How does J4Y compare with another postal region?
J6X is one useful Quebec market comparison because its population is similar to J4Y. It has 4.4% higher median income · 1.0 years older on average.
How can I find other regions that match the J4Y audience?
To find regions with a profile similar to J4Y, begin with university education near 40.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4Y?
Import postal codes to measure customer concentration in J4Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.