Single-detached homes
71.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J0R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Lanaudière-Sud.
AudienceScoutJ0R · Lanaudière-SudLoading the J0R boundary…
Selected postal region
Market profile
A market of 39,041 people
Size the opportunity, understand its household composition, and identify the local patterns that make J0R different from the typical Canadian postal region.
Population39,041
Households18,065
Median income$84,000
Average age47.6
J0R market summary
What distinguishes this postal-region audience
J0R represents 39,041 residents and 18,065 households in Lanaudière-Sud. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 71.7%, or 19.1 percentage points above the benchmark. Immigrant population is 5.7%, 17.2 percentage points below the benchmark.
For campaign planning, these patterns give J0R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Lanaudière-Sud.
Audience matching
Find more regions that resemble J0R
To find regions with a profile similar to J0R, begin with home ownership near 79.0% and age 65+ share near 26.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J0R and the Canadian postal-region benchmark.
Immigrant population
5.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
79.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Population age 65+
26.5%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Detailed comparison
How J0R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J0R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 79.0% | 66.5% | 12.5 percentage points above |
| One-person households | 31.5% | 29.4% | 2.1 percentage points above |
| Families with children | 26.6% | 34.0% | 7.4 percentage points below |
| Bachelor's degree or higher | 24.5% | 26.5% | 2.0 percentage points below |
| Immigrant population | 5.7% | 22.9% | 17.2 percentage points below |
| Worked from home | 21.1% | 23.8% | 2.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 24 local facility records with J0R. Culture and art is the largest represented category with 10 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care7
Culture and art10
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,223 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
19,504YouTube estimate · 59.4%
26,223Facebook estimate · 79.9%
15,185Instagram estimate · 46.3%
7,008TikTok estimate · 21.4%
Practical campaign implications
Turn the strongest J0R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 71.7%19.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 5.7%17.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Owner households: 79.0%12.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Lanaudière-Sud with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J0R audience questions
Using this postal-region profile
How large is the audience in J0R?
J0R represents 39,041 residents and 18,065 households in Lanaudière-Sud. The average household size is 2.2 people.
What demographic characteristics stand out in J0R?
Single-detached homes is 71.7%, 19.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 5.7%, 17.2 percentage points below the Canadian postal-region benchmark; Owner households is 79.0%, 12.5 percentage points above the Canadian postal-region benchmark.
How does J0R compare with another postal region?
J7R is one useful Quebec market comparison because its population is similar to J0R. It has 1.2% higher median income · 5.0 years younger on average.
How can I find other regions that match the J0R audience?
To find regions with a profile similar to J0R, begin with home ownership near 79.0% and age 65+ share near 26.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J0R?
Import postal codes to measure customer concentration in J0R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.