Owner households
84.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
J4B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Boucherville.
AudienceScoutJ4B · BouchervilleLoading the J4B boundary…
Selected postal region
Market profile
A market of 41,743 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4B different from the typical Canadian postal region.
Population41,743
Households17,290
Median income$110,000
Average age45.4
J4B market summary
What distinguishes this postal-region audience
J4B represents 41,743 residents and 17,290 households in Boucherville. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 84.0%, or 17.5 percentage points above the benchmark. Median household income is $110,000, 28.2% above the benchmark.
For campaign planning, these patterns give J4B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Boucherville.
Audience matching
Find more regions that resemble J4B
To find regions with a profile similar to J4B, begin with home ownership near 84.0% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4B and the Canadian postal-region benchmark.
Median household income
$110,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Immigrant population
9.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Bachelor's degree or higher
39.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How J4B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $110,000 | $85,788 | 28.2% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 84.0% | 66.5% | 17.5 percentage points above |
| One-person households | 26.4% | 29.4% | 3.0 percentage points below |
| Families with children | 37.4% | 34.0% | 3.4 percentage points above |
| Bachelor's degree or higher | 39.6% | 26.5% | 13.1 percentage points above |
| Immigrant population | 9.4% | 22.9% | 13.5 percentage points below |
| Worked from home | 33.6% | 23.8% | 9.8 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 22 local facility records with J4B. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care4
Culture and art4
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,349 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,702YouTube estimate · 60.8%
27,349Facebook estimate · 80.3%
16,304Instagram estimate · 47.9%
7,825TikTok estimate · 23.0%
Practical campaign implications
Turn the strongest J4B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 84.0%17.5 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $110,00028.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Immigrant population: 9.4%13.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Boucherville with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4B audience questions
Using this postal-region profile
How large is the audience in J4B?
J4B represents 41,743 residents and 17,290 households in Boucherville. The average household size is 2.4 people.
What demographic characteristics stand out in J4B?
Owner households is 84.0%, 17.5 percentage points above the Canadian postal-region benchmark; Median household income is $110,000, 28.2% above the Canadian postal-region benchmark; Immigrant population is 9.4%, 13.5 percentage points below the Canadian postal-region benchmark.
How does J4B compare with another postal region?
J0J is one useful Quebec market comparison because its population is similar to J4B. It has 30.0% lower median income · 2.1 years younger on average.
How can I find other regions that match the J4B audience?
To find regions with a profile similar to J4B, begin with home ownership near 84.0% and household income near $110,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4B?
Import postal codes to measure customer concentration in J4B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.