Immigrant population
2.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J1A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Coaticook.
AudienceScoutJ1A · CoaticookLoading the J1A boundary…
Selected postal region
Market profile
A market of 9,132 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1A different from the typical Canadian postal region.
Population9,132
Households4,115
Median income$62,400
Average age45.3
J1A market summary
What distinguishes this postal-region audience
J1A represents 9,132 residents and 4,115 households in Coaticook. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.4%, or 20.5 percentage points below the benchmark. Bachelor's degree or higher is 8.3%, 18.2 percentage points below the benchmark.
For campaign planning, these patterns give J1A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Coaticook.
Audience matching
Find more regions that resemble J1A
To find regions with a profile similar to J1A, begin with university education near 8.3% and household income near $62,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1A and the Canadian postal-region benchmark.
Bachelor's degree or higher
8.3%Use direct, practical language that demonstrates the everyday value of the offer.
Median household income
$62,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Worked from home
13.3%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How J1A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,400 | $85,788 | 27.3% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 61.3% | 66.5% | 5.2 percentage points below |
| One-person households | 35.2% | 29.4% | 5.9 percentage points above |
| Families with children | 29.0% | 34.0% | 5.0 percentage points below |
| Bachelor's degree or higher | 8.3% | 26.5% | 18.2 percentage points below |
| Immigrant population | 2.4% | 22.9% | 20.5 percentage points below |
| Worked from home | 13.3% | 23.8% | 10.5 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 18 local facility records with J1A. Education is the largest represented category with 8 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care2
Culture and art4
Recreation4
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,932 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,522YouTube estimate · 61.3%
5,932Facebook estimate · 80.4%
3,582Instagram estimate · 48.6%
1,752TikTok estimate · 23.8%
Practical campaign implications
Turn the strongest J1A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.4%20.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 8.3%18.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Median household income: $62,40027.3% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Coaticook with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J1A audience questions
Using this postal-region profile
How large is the audience in J1A?
J1A represents 9,132 residents and 4,115 households in Coaticook. The average household size is 2.2 people.
What demographic characteristics stand out in J1A?
Immigrant population is 2.4%, 20.5 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 8.3%, 18.2 percentage points below the Canadian postal-region benchmark; Median household income is $62,400, 27.3% below the Canadian postal-region benchmark.
How does J1A compare with another postal region?
J3A is one useful Quebec market comparison because its population is similar to J1A. It has 27.6% lower median income · 9.9 years older on average.
How can I find other regions that match the J1A audience?
To find regions with a profile similar to J1A, begin with university education near 8.3% and household income near $62,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1A?
Import postal codes to measure customer concentration in J1A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.