Quebec postal region

J3A demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Jean-sur-Richelieu North.

AudienceScoutJ3A · Saint-Jean-sur-Richelieu North
Loading the J3A boundary…
Postal code boundary map for J3A.

Market profile

A market of 9,136 people

Size the opportunity, understand its household composition, and identify the local patterns that make J3A different from the typical Canadian postal region.

Population9,136
Households5,360
Median income$45,200
Average age55.2

J3A market summary

What distinguishes this postal-region audience

J3A represents 9,136 residents and 5,360 households in Saint-Jean-sur-Richelieu North. Its average household contains 1.6 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is detached housing: 7.8%, or 44.8 percentage points below the benchmark. Owner households is 22.1%, 44.4 percentage points below the benchmark.

For campaign planning, these patterns give J3A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Jean-sur-Richelieu North.

Audience matching

Find more regions that resemble J3A

To find regions with a profile similar to J3A, begin with home ownership near 22.1% and age 65+ share near 44.8%. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between J3A and the Canadian postal-region benchmark.

44.8 percentage points below benchmark

Single-detached homes

7.8%

Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

44.4 percentage points below benchmark

Owner households

22.1%

Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.

27.4 percentage points above benchmark

One-person households

56.8%

Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.

25.8 percentage points above benchmark

Population age 65+

44.8%

Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.

Detailed comparison

How J3A compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureJ3ACanada FSA benchmarkDifference
Median household income$45,200$85,78847.3% below
Average household size1.6 people2.4 people34.2% below
Owner households22.1%66.5%44.4 percentage points below
One-person households56.8%29.4%27.4 percentage points above
Families with children14.8%34.0%19.2 percentage points below
Bachelor's degree or higher11.9%26.5%14.6 percentage points below
Immigrant population6.6%22.9%16.3 percentage points below
Worked from home13.7%23.8%10.1 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 10 local facility records with J3A. Health care is the largest represented category with 7 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education3
Health care7
Culture and art0
Recreation0

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 6,444 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

4,708YouTube estimate · 58.0%
6,444Facebook estimate · 79.4%
3,650Instagram estimate · 45.0%
1,668TikTok estimate · 20.6%

Practical campaign implications

Turn the strongest J3A signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Single-detached homes: 7.8%44.8 percentage points below the Canadian benchmark

    Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.

  • Owner households: 22.1%44.4 percentage points below the Canadian benchmark

    Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.

  • One-person households: 56.8%27.4 percentage points above the Canadian benchmark

    Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.

J3A audience questions

Using this postal-region profile

How large is the audience in J3A?

J3A represents 9,136 residents and 5,360 households in Saint-Jean-sur-Richelieu North. The average household size is 1.6 people.

What demographic characteristics stand out in J3A?

Single-detached homes is 7.8%, 44.8 percentage points below the Canadian postal-region benchmark; Owner households is 22.1%, 44.4 percentage points below the Canadian postal-region benchmark; One-person households is 56.8%, 27.4 percentage points above the Canadian postal-region benchmark.

How does J3A compare with another postal region?

J1A is one useful Quebec market comparison because its population is similar to J3A. It has 38.1% higher median income · 9.9 years younger on average.

How can I find other regions that match the J3A audience?

To find regions with a profile similar to J3A, begin with home ownership near 22.1% and age 65+ share near 44.8%. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in J3A?

Import postal codes to measure customer concentration in J3A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.