Single-detached homes
20.4%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J2S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Hyacinthe Southwest.
AudienceScoutJ2S · Saint-Hyacinthe SouthwestLoading the J2S boundary…
Selected postal region
Market profile
A market of 29,943 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2S different from the typical Canadian postal region.
Population29,943
Households14,685
Median income$53,200
Average age46.7
J2S market summary
What distinguishes this postal-region audience
J2S represents 29,943 residents and 14,685 households in Saint-Hyacinthe Southwest. Its average household contains 1.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 20.4%, or 32.2 percentage points below the benchmark. Owner households is 36.0%, 30.5 percentage points below the benchmark.
For campaign planning, these patterns give J2S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Hyacinthe Southwest.
Audience matching
Find more regions that resemble J2S
To find regions with a profile similar to J2S, begin with home ownership near 36.0% and household income near $53,200. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2S and the Canadian postal-region benchmark.
Owner households
36.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Median household income
$53,200Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
48.0%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J2S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $53,200 | $85,788 | 38.0% below |
| Average household size | 1.9 people | 2.4 people | 21.8% below |
| Owner households | 36.0% | 66.5% | 30.5 percentage points below |
| One-person households | 48.0% | 29.4% | 18.6 percentage points above |
| Families with children | 22.7% | 34.0% | 11.3 percentage points below |
| Bachelor's degree or higher | 14.8% | 26.5% | 11.7 percentage points below |
| Immigrant population | 10.2% | 22.9% | 12.7 percentage points below |
| Worked from home | 11.5% | 23.8% | 12.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 45 local facility records with J2S. Education is the largest represented category with 22 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education22
Health care15
Culture and art8
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 20,071 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
15,425YouTube estimate · 62.0%
20,071Facebook estimate · 80.7%
12,258Instagram estimate · 49.3%
6,055TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest J2S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 20.4%32.2 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 36.0%30.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $53,20038.0% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Hyacinthe Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2S audience questions
Using this postal-region profile
How large is the audience in J2S?
J2S represents 29,943 residents and 14,685 households in Saint-Hyacinthe Southwest. The average household size is 1.9 people.
What demographic characteristics stand out in J2S?
Single-detached homes is 20.4%, 32.2 percentage points below the Canadian postal-region benchmark; Owner households is 36.0%, 30.5 percentage points below the Canadian postal-region benchmark; Median household income is $53,200, 38.0% below the Canadian postal-region benchmark.
How does J2S compare with another postal region?
J5A is one useful Quebec market comparison because its population is similar to J2S. It has 89.8% higher median income · 7.7 years younger on average.
How can I find other regions that match the J2S audience?
To find regions with a profile similar to J2S, begin with home ownership near 36.0% and household income near $53,200. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2S?
Import postal codes to measure customer concentration in J2S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.