Owner households
83.2%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Quebec postal region
J5Y demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Repentigny Northeast.
AudienceScoutJ5Y · Repentigny NortheastLoading the J5Y boundary…
Selected postal region
Market profile
A market of 30,084 people
Size the opportunity, understand its household composition, and identify the local patterns that make J5Y different from the typical Canadian postal region.
Population30,084
Households11,080
Median income$103,000
Average age39.8
J5Y market summary
What distinguishes this postal-region audience
J5Y represents 30,084 residents and 11,080 households in Repentigny Northeast. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 83.2%, or 16.7 percentage points above the benchmark. Single-detached homes is 66.2%, 13.6 percentage points above the benchmark.
For campaign planning, these patterns give J5Y a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Repentigny Northeast.
Audience matching
Find more regions that resemble J5Y
To find regions with a profile similar to J5Y, begin with home ownership near 83.2% and families with children near 44.7%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J5Y and the Canadian postal-region benchmark.
Single-detached homes
66.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Families with children
44.7%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Median household income
$103,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How J5Y compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J5Y | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $103,000 | $85,788 | 20.1% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 83.2% | 66.5% | 16.7 percentage points above |
| One-person households | 20.3% | 29.4% | 9.1 percentage points below |
| Families with children | 44.7% | 34.0% | 10.7 percentage points above |
| Bachelor's degree or higher | 20.7% | 26.5% | 5.8 percentage points below |
| Immigrant population | 15.9% | 22.9% | 7.0 percentage points below |
| Worked from home | 17.8% | 23.8% | 6.0 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 33 local facility records with J5Y. Recreation is the largest represented category with 17 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care2
Culture and art4
Recreation17
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,586 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,545YouTube estimate · 63.5%
18,586Facebook estimate · 81.2%
11,616Instagram estimate · 50.7%
5,811TikTok estimate · 25.4%
Practical campaign implications
Turn the strongest J5Y signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 83.2%16.7 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Single-detached homes: 66.2%13.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Families with children: 44.7%10.7 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Repentigny Northeast with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J5Y audience questions
Using this postal-region profile
How large is the audience in J5Y?
J5Y represents 30,084 residents and 11,080 households in Repentigny Northeast. The average household size is 2.7 people.
What demographic characteristics stand out in J5Y?
Owner households is 83.2%, 16.7 percentage points above the Canadian postal-region benchmark; Single-detached homes is 66.2%, 13.6 percentage points above the Canadian postal-region benchmark; Families with children is 44.7%, 10.7 percentage points above the Canadian postal-region benchmark.
How does J5Y compare with another postal region?
J3E is one useful Quebec market comparison because its population is similar to J5Y. It has 3.9% higher median income · 2.1 years older on average.
How can I find other regions that match the J5Y audience?
To find regions with a profile similar to J5Y, begin with home ownership near 83.2% and families with children near 44.7%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J5Y?
Import postal codes to measure customer concentration in J5Y, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.