Owner households
24.7%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J1H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherbrooke.
AudienceScoutJ1H · SherbrookeLoading the J1H boundary…
Selected postal region
Market profile
A market of 29,653 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1H different from the typical Canadian postal region.
Population29,653
Households15,595
Median income$45,600
Average age39.8
J1H market summary
What distinguishes this postal-region audience
J1H represents 29,653 residents and 15,595 households in Sherbrooke. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 24.7%, or 41.8 percentage points below the benchmark. Single-detached homes is 15.9%, 36.7 percentage points below the benchmark.
For campaign planning, these patterns give J1H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherbrooke.
Audience matching
Find more regions that resemble J1H
To find regions with a profile similar to J1H, begin with home ownership near 24.7% and household income near $45,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1H and the Canadian postal-region benchmark.
Single-detached homes
15.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$45,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
51.7%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J1H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $45,600 | $85,788 | 46.8% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 24.7% | 66.5% | 41.8 percentage points below |
| One-person households | 51.7% | 29.4% | 22.4 percentage points above |
| Families with children | 19.4% | 34.0% | 14.6 percentage points below |
| Bachelor's degree or higher | 26.6% | 26.5% | 0.1 percentage points above |
| Immigrant population | 13.2% | 22.9% | 9.7 percentage points below |
| Worked from home | 18.7% | 23.8% | 5.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 87 local facility records with J1H. Recreation is the largest represented category with 37 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education18
Health care12
Culture and art20
Recreation37
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 19,867 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
16,379YouTube estimate · 67.9%
19,867Facebook estimate · 82.4%
13,606Instagram estimate · 56.4%
7,659TikTok estimate · 31.8%
Practical campaign implications
Turn the strongest J1H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 24.7%41.8 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 15.9%36.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $45,60046.8% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Sherbrooke postal regions
These regions share the Sherbrooke postal community and are ordered by population similarity to J1H.
J1H audience questions
Using this postal-region profile
How large is the audience in J1H?
J1H represents 29,653 residents and 15,595 households in Sherbrooke. The average household size is 1.8 people.
What demographic characteristics stand out in J1H?
Owner households is 24.7%, 41.8 percentage points below the Canadian postal-region benchmark; Single-detached homes is 15.9%, 36.7 percentage points below the Canadian postal-region benchmark; Median household income is $45,600, 46.8% below the Canadian postal-region benchmark.
How does J1H compare with another postal region?
J1E is one useful Sherbrooke postal-region comparison because its population is similar to J1H. It has 18.4% higher median income · 1.1 years older on average.
How can I find other regions that match the J1H audience?
To find regions with a profile similar to J1H, begin with home ownership near 24.7% and household income near $45,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1H?
Import postal codes to measure customer concentration in J1H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.