Immigrant population
2.5%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J2R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Hyacinthe Northwest.
AudienceScoutJ2R · Saint-Hyacinthe NorthwestLoading the J2R boundary…
Selected postal region
Market profile
A market of 10,383 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2R different from the typical Canadian postal region.
Population10,383
Households4,405
Median income$81,000
Average age43.5
J2R market summary
What distinguishes this postal-region audience
J2R represents 10,383 residents and 4,405 households in Saint-Hyacinthe Northwest. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.5%, or 20.4 percentage points below the benchmark. Bachelor's degree or higher is 12.6%, 13.9 percentage points below the benchmark.
For campaign planning, these patterns give J2R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Hyacinthe Northwest.
Audience matching
Find more regions that resemble J2R
To find regions with a profile similar to J2R, begin with university education near 12.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2R and the Canadian postal-region benchmark.
Bachelor's degree or higher
12.6%Use direct, practical language that demonstrates the everyday value of the offer.
Single-detached homes
65.6%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Worked from home
13.4%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Detailed comparison
How J2R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $81,000 | $85,788 | 5.6% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 73.6% | 66.5% | 7.1 percentage points above |
| One-person households | 25.9% | 29.4% | 3.5 percentage points below |
| Families with children | 33.8% | 34.0% | 0.2 percentage points below |
| Bachelor's degree or higher | 12.6% | 26.5% | 13.9 percentage points below |
| Immigrant population | 2.5% | 22.9% | 20.4 percentage points below |
| Worked from home | 13.4% | 23.8% | 10.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 4 local facility records with J2R. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,738 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,190YouTube estimate · 62.2%
6,738Facebook estimate · 80.7%
4,120Instagram estimate · 49.4%
2,027TikTok estimate · 24.3%
Practical campaign implications
Turn the strongest J2R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.5%20.4 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 12.6%13.9 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Single-detached homes: 65.6%13.0 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Hyacinthe Northwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2R audience questions
Using this postal-region profile
How large is the audience in J2R?
J2R represents 10,383 residents and 4,405 households in Saint-Hyacinthe Northwest. The average household size is 2.3 people.
What demographic characteristics stand out in J2R?
Immigrant population is 2.5%, 20.4 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.6%, 13.9 percentage points below the Canadian postal-region benchmark; Single-detached homes is 65.6%, 13.0 percentage points above the Canadian postal-region benchmark.
How does J2R compare with another postal region?
J2N is one useful Quebec market comparison because its population is similar to J2R. It has 16.0% lower median income · 2.3 years younger on average.
How can I find other regions that match the J2R audience?
To find regions with a profile similar to J2R, begin with university education near 12.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2R?
Import postal codes to measure customer concentration in J2R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.