Immigrant population
2.8%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J2N demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Farnham.
AudienceScoutJ2N · FarnhamLoading the J2N boundary…
Selected postal region
Market profile
A market of 10,149 people
Size the opportunity, understand its household composition, and identify the local patterns that make J2N different from the typical Canadian postal region.
Population10,149
Households4,450
Median income$68,000
Average age41.2
J2N market summary
What distinguishes this postal-region audience
J2N represents 10,149 residents and 4,450 households in Farnham. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.8%, or 20.1 percentage points below the benchmark. Bachelor's degree or higher is 10.3%, 16.2 percentage points below the benchmark.
For campaign planning, these patterns give J2N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Farnham.
Audience matching
Find more regions that resemble J2N
To find regions with a profile similar to J2N, begin with university education near 10.3% and household income near $68,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J2N and the Canadian postal-region benchmark.
Bachelor's degree or higher
10.3%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
11.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$68,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J2N compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J2N | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $68,000 | $85,788 | 20.7% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 58.7% | 66.5% | 7.8 percentage points below |
| One-person households | 33.0% | 29.4% | 3.6 percentage points above |
| Families with children | 31.9% | 34.0% | 2.1 percentage points below |
| Bachelor's degree or higher | 10.3% | 26.5% | 16.2 percentage points below |
| Immigrant population | 2.8% | 22.9% | 20.1 percentage points below |
| Worked from home | 11.0% | 23.8% | 12.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 12 local facility records with J2N. Education is the largest represented category with 6 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care4
Culture and art1
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 6,394 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
5,038YouTube estimate · 64.1%
6,394Facebook estimate · 81.4%
4,035Instagram estimate · 51.3%
2,034TikTok estimate · 25.9%
Practical campaign implications
Turn the strongest J2N signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.8%20.1 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Bachelor's degree or higher: 10.3%16.2 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 11.0%12.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Farnham with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J2N audience questions
Using this postal-region profile
How large is the audience in J2N?
J2N represents 10,149 residents and 4,450 households in Farnham. The average household size is 2.2 people.
What demographic characteristics stand out in J2N?
Immigrant population is 2.8%, 20.1 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 10.3%, 16.2 percentage points below the Canadian postal-region benchmark; Worked from home is 11.0%, 12.8 percentage points below the Canadian postal-region benchmark.
How does J2N compare with another postal region?
J4G is one useful Quebec market comparison because its population is similar to J2N. It has 16.9% higher median income · 2.7 years older on average.
How can I find other regions that match the J2N audience?
To find regions with a profile similar to J2N, begin with university education near 10.3% and household income near $68,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J2N?
Import postal codes to measure customer concentration in J2N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.