Single-detached homes
25.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J4S demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Lambert South.
AudienceScoutJ4S · Saint-Lambert SouthLoading the J4S boundary…
Selected postal region
Market profile
A market of 6,303 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4S different from the typical Canadian postal region.
Population6,303
Households3,060
Median income$84,000
Average age45.9
J4S market summary
What distinguishes this postal-region audience
J4S represents 6,303 residents and 3,060 households in Saint-Lambert South. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 25.3%, or 27.3 percentage points below the benchmark. Bachelor's degree or higher is 50.0%, 23.5 percentage points above the benchmark.
For campaign planning, these patterns give J4S a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Lambert South.
Audience matching
Find more regions that resemble J4S
To find regions with a profile similar to J4S, begin with university education near 50.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4S and the Canadian postal-region benchmark.
Bachelor's degree or higher
50.0%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Worked from home
39.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
42.3%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J4S compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4S | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $84,000 | $85,788 | 2.1% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 67.3% | 66.5% | 0.8 percentage points above |
| One-person households | 42.3% | 29.4% | 12.9 percentage points above |
| Families with children | 31.2% | 34.0% | 2.8 percentage points below |
| Bachelor's degree or higher | 50.0% | 26.5% | 23.5 percentage points above |
| Immigrant population | 21.4% | 22.9% | 1.5 percentage points below |
| Worked from home | 39.0% | 23.8% | 15.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 2 local facility records with J4S. Education is the largest represented category with 1 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education1
Health care0
Culture and art1
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,106 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,119YouTube estimate · 61.1%
4,106Facebook estimate · 80.4%
2,450Instagram estimate · 48.0%
1,163TikTok estimate · 22.8%
Practical campaign implications
Turn the strongest J4S signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 25.3%27.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Bachelor's degree or higher: 50.0%23.5 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Worked from home: 39.0%15.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Lambert South with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4S audience questions
Using this postal-region profile
How large is the audience in J4S?
J4S represents 6,303 residents and 3,060 households in Saint-Lambert South. The average household size is 2.1 people.
What demographic characteristics stand out in J4S?
Single-detached homes is 25.3%, 27.3 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 50.0%, 23.5 percentage points above the Canadian postal-region benchmark; Worked from home is 39.0%, 15.2 percentage points above the Canadian postal-region benchmark.
How does J4S compare with another postal region?
J1M is one useful Quebec market comparison because its population is similar to J4S. It has 28.1% lower median income · 3.6 years younger on average.
How can I find other regions that match the J4S audience?
To find regions with a profile similar to J4S, begin with university education near 50.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4S?
Import postal codes to measure customer concentration in J4S, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.