Owner households
51.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J1M demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherbrooke.
AudienceScoutJ1M · SherbrookeLoading the J1M boundary…
Selected postal region
Market profile
A market of 5,923 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1M different from the typical Canadian postal region.
Population5,923
Households2,625
Median income$60,400
Average age42.3
J1M market summary
What distinguishes this postal-region audience
J1M represents 5,923 residents and 2,625 households in Sherbrooke. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 51.6%, or 14.9 percentage points below the benchmark. Median household income is $60,400, 29.6% below the benchmark.
For campaign planning, these patterns give J1M a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherbrooke.
Audience matching
Find more regions that resemble J1M
To find regions with a profile similar to J1M, begin with home ownership near 51.6% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1M and the Canadian postal-region benchmark.
Median household income
$60,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Immigrant population
8.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
One-person households
37.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J1M compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1M | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,400 | $85,788 | 29.6% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 51.6% | 66.5% | 14.9 percentage points below |
| One-person households | 37.9% | 29.4% | 8.5 percentage points above |
| Families with children | 27.0% | 34.0% | 7.0 percentage points below |
| Bachelor's degree or higher | 31.9% | 26.5% | 5.4 percentage points above |
| Immigrant population | 8.9% | 22.9% | 14.0 percentage points below |
| Worked from home | 20.9% | 23.8% | 2.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 36 local facility records with J1M. Recreation is the largest represented category with 15 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education10
Health care2
Culture and art9
Recreation15
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 3,878 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,095YouTube estimate · 65.1%
3,878Facebook estimate · 81.5%
2,527Instagram estimate · 53.1%
1,358TikTok estimate · 28.6%
Practical campaign implications
Turn the strongest J1M signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 51.6%14.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $60,40029.6% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Immigrant population: 8.9%14.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare other Sherbrooke postal regions
These regions share the Sherbrooke postal community and are ordered by population similarity to J1M.
J1M audience questions
Using this postal-region profile
How large is the audience in J1M?
J1M represents 5,923 residents and 2,625 households in Sherbrooke. The average household size is 2.2 people.
What demographic characteristics stand out in J1M?
Owner households is 51.6%, 14.9 percentage points below the Canadian postal-region benchmark; Median household income is $60,400, 29.6% below the Canadian postal-region benchmark; Immigrant population is 8.9%, 14.0 percentage points below the Canadian postal-region benchmark.
How does J1M compare with another postal region?
J1K is one useful Sherbrooke postal-region comparison because its population is similar to J1M. It has 6.6% lower median income · 3.1 years younger on average.
How can I find other regions that match the J1M audience?
To find regions with a profile similar to J1M, begin with home ownership near 51.6% and household income near $60,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1M?
Import postal codes to measure customer concentration in J1M, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.