Immigrant population
41.5%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Quebec postal region
J4X demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Brossard Southwest.
AudienceScoutJ4X · Brossard SouthwestLoading the J4X boundary…
Selected postal region
Market profile
A market of 19,192 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4X different from the typical Canadian postal region.
Population19,192
Households7,160
Median income$93,000
Average age49.3
J4X market summary
What distinguishes this postal-region audience
J4X represents 19,192 residents and 7,160 households in Brossard Southwest. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 41.5%, or 18.6 percentage points above the benchmark. Bachelor's degree or higher is 43.6%, 17.1 percentage points above the benchmark.
For campaign planning, these patterns give J4X a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Brossard Southwest.
Audience matching
Find more regions that resemble J4X
To find regions with a profile similar to J4X, begin with university education near 43.6% and age 65+ share near 33.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4X and the Canadian postal-region benchmark.
Bachelor's degree or higher
43.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Population age 65+
33.0%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Worked from home
37.7%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How J4X compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4X | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $93,000 | $85,788 | 8.4% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 78.2% | 66.5% | 11.7 percentage points above |
| One-person households | 26.3% | 29.4% | 3.1 percentage points below |
| Families with children | 34.6% | 34.0% | 0.6 percentage points above |
| Bachelor's degree or higher | 43.6% | 26.5% | 17.1 percentage points above |
| Immigrant population | 41.5% | 22.9% | 18.6 percentage points above |
| Worked from home | 37.7% | 23.8% | 13.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 7 local facility records with J4X. Education is the largest represented category with 3 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education3
Health care1
Culture and art3
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,957 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,704YouTube estimate · 59.9%
12,957Facebook estimate · 80.0%
7,610Instagram estimate · 47.0%
3,607TikTok estimate · 22.3%
Practical campaign implications
Turn the strongest J4X signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 41.5%18.6 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Bachelor's degree or higher: 43.6%17.1 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
- Population age 65+: 33.0%14.0 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Brossard Southwest with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4X audience questions
Using this postal-region profile
How large is the audience in J4X?
J4X represents 19,192 residents and 7,160 households in Brossard Southwest. The average household size is 2.5 people.
What demographic characteristics stand out in J4X?
Immigrant population is 41.5%, 18.6 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 43.6%, 17.1 percentage points above the Canadian postal-region benchmark; Population age 65+ is 33.0%, 14.0 percentage points above the Canadian postal-region benchmark.
How does J4X compare with another postal region?
J0A is one useful Quebec market comparison because its population is similar to J4X. It has 25.8% lower median income · 6.3 years younger on average.
How can I find other regions that match the J4X audience?
To find regions with a profile similar to J4X, begin with university education near 43.6% and age 65+ share near 33.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4X?
Import postal codes to measure customer concentration in J4X, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.