Owner households
41.9%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J4T demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Saint-Hubert West.
AudienceScoutJ4T · Saint-Hubert WestLoading the J4T boundary…
Selected postal region
Market profile
A market of 19,718 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4T different from the typical Canadian postal region.
Population19,718
Households8,695
Median income$66,000
Average age39.8
J4T market summary
What distinguishes this postal-region audience
J4T represents 19,718 residents and 8,695 households in Saint-Hubert West. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 41.9%, or 24.6 percentage points below the benchmark. Single-detached homes is 31.7%, 20.9 percentage points below the benchmark.
For campaign planning, these patterns give J4T a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Saint-Hubert West.
Audience matching
Find more regions that resemble J4T
To find regions with a profile similar to J4T, begin with home ownership near 41.9% and household income near $66,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4T and the Canadian postal-region benchmark.
Single-detached homes
31.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$66,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Bachelor's degree or higher
16.7%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How J4T compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4T | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $66,000 | $85,788 | 23.1% below |
| Average household size | 2.2 people | 2.4 people | 9.5% below |
| Owner households | 41.9% | 66.5% | 24.6 percentage points below |
| One-person households | 36.3% | 29.4% | 6.9 percentage points above |
| Families with children | 32.9% | 34.0% | 1.1 percentage points below |
| Bachelor's degree or higher | 16.7% | 26.5% | 9.8 percentage points below |
| Immigrant population | 23.1% | 22.9% | 0.2 percentage points above |
| Worked from home | 20.4% | 23.8% | 3.4 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 23 local facility records with J4T. Recreation is the largest represented category with 13 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care2
Culture and art1
Recreation13
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,669 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
10,192YouTube estimate · 66.0%
12,669Facebook estimate · 82.0%
8,207Instagram estimate · 53.1%
4,193TikTok estimate · 27.1%
Practical campaign implications
Turn the strongest J4T signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 41.9%24.6 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 31.7%20.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $66,00023.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Saint-Hubert West with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J4T audience questions
Using this postal-region profile
How large is the audience in J4T?
J4T represents 19,718 residents and 8,695 households in Saint-Hubert West. The average household size is 2.2 people.
What demographic characteristics stand out in J4T?
Owner households is 41.9%, 24.6 percentage points below the Canadian postal-region benchmark; Single-detached homes is 31.7%, 20.9 percentage points below the Canadian postal-region benchmark; Median household income is $66,000, 23.1% below the Canadian postal-region benchmark.
How does J4T compare with another postal region?
J1G is one useful Quebec market comparison because its population is similar to J4T. It has 9.1% lower median income · 5.6 years older on average.
How can I find other regions that match the J4T audience?
To find regions with a profile similar to J4T, begin with home ownership near 41.9% and household income near $66,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4T?
Import postal codes to measure customer concentration in J4T, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.