Immigrant population
7.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J1G demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherbrooke.
AudienceScoutJ1G · SherbrookeLoading the J1G boundary…
Selected postal region
Market profile
A market of 19,632 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1G different from the typical Canadian postal region.
Population19,632
Households9,140
Median income$60,000
Average age45.4
J1G market summary
What distinguishes this postal-region audience
J1G represents 19,632 residents and 9,140 households in Sherbrooke. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 7.0%, or 15.9 percentage points below the benchmark. Median household income is $60,000, 30.1% below the benchmark.
For campaign planning, these patterns give J1G a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherbrooke.
Audience matching
Find more regions that resemble J1G
To find regions with a profile similar to J1G, begin with household income near $60,000 and home ownership near 53.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1G and the Canadian postal-region benchmark.
Median household income
$60,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Owner households
53.0%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
40.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J1G compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1G | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $60,000 | $85,788 | 30.1% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 53.0% | 66.5% | 13.5 percentage points below |
| One-person households | 40.8% | 29.4% | 11.4 percentage points above |
| Families with children | 25.9% | 34.0% | 8.1 percentage points below |
| Bachelor's degree or higher | 19.3% | 26.5% | 7.2 percentage points below |
| Immigrant population | 7.0% | 22.9% | 15.9 percentage points below |
| Worked from home | 12.9% | 23.8% | 10.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 37 local facility records with J1G. Recreation is the largest represented category with 21 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care6
Culture and art2
Recreation21
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 12,968 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,991YouTube estimate · 62.2%
12,968Facebook estimate · 80.7%
7,946Instagram estimate · 49.5%
3,933TikTok estimate · 24.5%
Practical campaign implications
Turn the strongest J1G signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 7.0%15.9 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $60,00030.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Owner households: 53.0%13.5 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Related market context
Compare other Sherbrooke postal regions
These regions share the Sherbrooke postal community and are ordered by population similarity to J1G.
J1G audience questions
Using this postal-region profile
How large is the audience in J1G?
J1G represents 19,632 residents and 9,140 households in Sherbrooke. The average household size is 2.1 people.
What demographic characteristics stand out in J1G?
Immigrant population is 7.0%, 15.9 percentage points below the Canadian postal-region benchmark; Median household income is $60,000, 30.1% below the Canadian postal-region benchmark; Owner households is 53.0%, 13.5 percentage points below the Canadian postal-region benchmark.
How does J1G compare with another postal region?
J1L is one useful Sherbrooke postal-region comparison because its population is similar to J1G. It has 2.0% lower median income · 4.0 years older on average.
How can I find other regions that match the J1G audience?
To find regions with a profile similar to J1G, begin with household income near $60,000 and home ownership near 53.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1G?
Import postal codes to measure customer concentration in J1G, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.