Owner households
40.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J1E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherbrooke.
AudienceScoutJ1E · SherbrookeLoading the J1E boundary…
Selected postal region
Market profile
A market of 25,866 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1E different from the typical Canadian postal region.
Population25,866
Households12,655
Median income$54,000
Average age40.9
J1E market summary
What distinguishes this postal-region audience
J1E represents 25,866 residents and 12,655 households in Sherbrooke. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 40.1%, or 26.4 percentage points below the benchmark. Single-detached homes is 26.3%, 26.3 percentage points below the benchmark.
For campaign planning, these patterns give J1E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherbrooke.
Audience matching
Find more regions that resemble J1E
To find regions with a profile similar to J1E, begin with home ownership near 40.1% and household income near $54,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1E and the Canadian postal-region benchmark.
Single-detached homes
26.3%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Median household income
$54,000Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
One-person households
43.9%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How J1E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $54,000 | $85,788 | 37.1% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 40.1% | 66.5% | 26.4 percentage points below |
| One-person households | 43.9% | 29.4% | 14.5 percentage points above |
| Families with children | 25.4% | 34.0% | 8.6 percentage points below |
| Bachelor's degree or higher | 16.6% | 26.5% | 9.9 percentage points below |
| Immigrant population | 10.3% | 22.9% | 12.6 percentage points below |
| Worked from home | 13.2% | 23.8% | 10.6 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 45 local facility records with J1E. Recreation is the largest represented category with 35 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care0
Culture and art1
Recreation35
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 16,766 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,462YouTube estimate · 65.7%
16,766Facebook estimate · 81.8%
10,965Instagram estimate · 53.5%
5,831TikTok estimate · 28.4%
Practical campaign implications
Turn the strongest J1E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 40.1%26.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Single-detached homes: 26.3%26.3 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Median household income: $54,00037.1% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Related market context
Compare other Sherbrooke postal regions
These regions share the Sherbrooke postal community and are ordered by population similarity to J1E.
J1E audience questions
Using this postal-region profile
How large is the audience in J1E?
J1E represents 25,866 residents and 12,655 households in Sherbrooke. The average household size is 2.0 people.
What demographic characteristics stand out in J1E?
Owner households is 40.1%, 26.4 percentage points below the Canadian postal-region benchmark; Single-detached homes is 26.3%, 26.3 percentage points below the Canadian postal-region benchmark; Median household income is $54,000, 37.1% below the Canadian postal-region benchmark.
How does J1E compare with another postal region?
J1H is one useful Sherbrooke postal-region comparison because its population is similar to J1E. It has 15.6% lower median income · 1.1 years younger on average.
How can I find other regions that match the J1E audience?
To find regions with a profile similar to J1E, begin with home ownership near 40.1% and household income near $54,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1E?
Import postal codes to measure customer concentration in J1E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.