Bachelor's degree or higher
13.2%Use direct, practical language that demonstrates the everyday value of the offer.
Quebec postal region
J5Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Repentigny West.
AudienceScoutJ5Z · Repentigny WestLoading the J5Z boundary…
Selected postal region
Market profile
A market of 28,005 people
Size the opportunity, understand its household composition, and identify the local patterns that make J5Z different from the typical Canadian postal region.
Population28,005
Households11,595
Median income$86,000
Average age41.8
J5Z market summary
What distinguishes this postal-region audience
J5Z represents 28,005 residents and 11,595 households in Repentigny West. Its average household contains 2.4 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is university education: 13.2%, or 13.3 percentage points below the benchmark. Immigrant population is 10.9%, 12.0 percentage points below the benchmark.
For campaign planning, these patterns give J5Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Repentigny West.
Audience matching
Find more regions that resemble J5Z
To find regions with a profile similar to J5Z, begin with university education near 13.2% and home ownership near 72.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J5Z and the Canadian postal-region benchmark.
Immigrant population
10.9%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Worked from home
14.0%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Owner households
72.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How J5Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J5Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.4 people | 2.4 people | 1.2% below |
| Owner households | 72.1% | 66.5% | 5.6 percentage points above |
| One-person households | 27.9% | 29.4% | 1.5 percentage points below |
| Families with children | 36.9% | 34.0% | 2.9 percentage points above |
| Bachelor's degree or higher | 13.2% | 26.5% | 13.3 percentage points below |
| Immigrant population | 10.9% | 22.9% | 12.0 percentage points below |
| Worked from home | 14.0% | 23.8% | 9.8 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 30 local facility records with J5Z. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care2
Culture and art6
Recreation11
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 17,963 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,992YouTube estimate · 63.1%
17,963Facebook estimate · 81.0%
11,156Instagram estimate · 50.3%
5,556TikTok estimate · 25.1%
Practical campaign implications
Turn the strongest J5Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Bachelor's degree or higher: 13.2%13.3 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Immigrant population: 10.9%12.0 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 14.0%9.8 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Repentigny West with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J5Z audience questions
Using this postal-region profile
How large is the audience in J5Z?
J5Z represents 28,005 residents and 11,595 households in Repentigny West. The average household size is 2.4 people.
What demographic characteristics stand out in J5Z?
Bachelor's degree or higher is 13.2%, 13.3 percentage points below the Canadian postal-region benchmark; Immigrant population is 10.9%, 12.0 percentage points below the Canadian postal-region benchmark; Worked from home is 14.0%, 9.8 percentage points below the Canadian postal-region benchmark.
How does J5Z compare with another postal region?
J2G is one useful Quebec market comparison because its population is similar to J5Z. It has 42.8% lower median income · 6.7 years older on average.
How can I find other regions that match the J5Z audience?
To find regions with a profile similar to J5Z, begin with university education near 13.2% and home ownership near 72.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J5Z?
Import postal codes to measure customer concentration in J5Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.