Quebec postal region

J6N demographics and market profile

See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Beauharnois.

AudienceScoutJ6N · Beauharnois
Loading the J6N boundary…
Postal code boundary map for J6N.

Market profile

A market of 16,014 people

Size the opportunity, understand its household composition, and identify the local patterns that make J6N different from the typical Canadian postal region.

Population16,014
Households7,275
Median income$72,500
Average age43.2

J6N market summary

What distinguishes this postal-region audience

J6N represents 16,014 residents and 7,275 households in Beauharnois. Its average household contains 2.2 people, creating a local market that can be evaluated by both total reach and household composition.

The clearest difference from the Canadian postal-region benchmark is immigrant population: 4.4%, or 18.5 percentage points below the benchmark. Bachelor's degree or higher is 12.9%, 13.6 percentage points below the benchmark.

For campaign planning, these patterns give J6N a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Beauharnois.

Audience matching

Find more regions that resemble J6N

To find regions with a profile similar to J6N, begin with university education near 12.9% and household income near $72,500. Adjust each minimum to make the audience broader or more selective.

Match This Audience

Distinctive market signals

The characteristics with the largest local differences

These four characteristics show the largest available differences between J6N and the Canadian postal-region benchmark.

18.5 percentage points below benchmark

Immigrant population

4.4%

Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

13.6 percentage points below benchmark

Bachelor's degree or higher

12.9%

Use direct, practical language that demonstrates the everyday value of the offer.

11.4 percentage points below benchmark

Worked from home

12.4%

Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.

15.5% below benchmark

Median household income

$72,500

Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.

Detailed comparison

How J6N compares with the Canadian benchmark

Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.

MeasureJ6NCanada FSA benchmarkDifference
Median household income$72,500$85,78815.5% below
Average household size2.2 people2.4 people9.5% below
Owner households65.3%66.5%1.2 percentage points below
One-person households34.0%29.4%4.6 percentage points above
Families with children30.1%34.0%3.9 percentage points below
Bachelor's degree or higher12.9%26.5%13.6 percentage points below
Immigrant population4.4%22.9%18.5 percentage points below
Worked from home12.4%23.8%11.4 percentage points below

Local market context

Community activity around the audience

AudienceScout connects 23 local facility records with J6N. Education is the largest represented category with 18 records, adding another signal for local media, partnership, service-area, and campaign planning.

Education18
Health care2
Culture and art3
Recreation0

Platform audience potential

Match channel planning to the local age mix

Facebook has the largest modeled audience among the displayed channels at 10,434 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.

8,117YouTube estimate · 63.0%
10,434Facebook estimate · 81.0%
6,468Instagram estimate · 50.2%
3,215TikTok estimate · 25.0%

Practical campaign implications

Turn the strongest J6N signals into campaign tests

Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.

  • Immigrant population: 4.4%18.5 percentage points below the Canadian benchmark

    Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.

  • Bachelor's degree or higher: 12.9%13.6 percentage points below the Canadian benchmark

    Use direct, practical language that demonstrates the everyday value of the offer.

  • Worked from home: 12.4%11.4 percentage points below the Canadian benchmark

    Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.

J6N audience questions

Using this postal-region profile

How large is the audience in J6N?

J6N represents 16,014 residents and 7,275 households in Beauharnois. The average household size is 2.2 people.

What demographic characteristics stand out in J6N?

Immigrant population is 4.4%, 18.5 percentage points below the Canadian postal-region benchmark; Bachelor's degree or higher is 12.9%, 13.6 percentage points below the Canadian postal-region benchmark; Worked from home is 12.4%, 11.4 percentage points below the Canadian postal-region benchmark.

How does J6N compare with another postal region?

J1L is one useful Quebec market comparison because its population is similar to J6N. It has 18.9% lower median income · 6.2 years older on average.

How can I find other regions that match the J6N audience?

To find regions with a profile similar to J6N, begin with university education near 12.9% and household income near $72,500. Adjust each minimum to make the audience broader or more selective.

How can customer postal codes be analyzed in J6N?

Import postal codes to measure customer concentration in J6N, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.