Single-detached homes
34.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J1J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherbrooke.
AudienceScoutJ1J · SherbrookeLoading the J1J boundary…
Selected postal region
Market profile
A market of 15,452 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1J different from the typical Canadian postal region.
Population15,452
Households7,300
Median income$65,500
Average age48.7
J1J market summary
What distinguishes this postal-region audience
J1J represents 15,452 residents and 7,300 households in Sherbrooke. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 34.5%, or 18.1 percentage points below the benchmark. Owner households is 50.6%, 15.9 percentage points below the benchmark.
For campaign planning, these patterns give J1J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherbrooke.
Audience matching
Find more regions that resemble J1J
To find regions with a profile similar to J1J, begin with home ownership near 50.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1J and the Canadian postal-region benchmark.
Owner households
50.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
44.1%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Immigrant population
9.3%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How J1J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $65,500 | $85,788 | 23.6% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 50.6% | 66.5% | 15.9 percentage points below |
| One-person households | 44.1% | 29.4% | 14.8 percentage points above |
| Families with children | 23.7% | 34.0% | 10.3 percentage points below |
| Bachelor's degree or higher | 39.3% | 26.5% | 12.8 percentage points above |
| Immigrant population | 9.3% | 22.9% | 13.6 percentage points below |
| Worked from home | 21.7% | 23.8% | 2.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 24 local facility records with J1J. Recreation is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art0
Recreation12
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,491 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,977YouTube estimate · 61.1%
10,491Facebook estimate · 80.4%
6,318Instagram estimate · 48.4%
3,093TikTok estimate · 23.7%
Practical campaign implications
Turn the strongest J1J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 34.5%18.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 50.6%15.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 44.1%14.8 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Sherbrooke postal regions
These regions share the Sherbrooke postal community and are ordered by population similarity to J1J.
J1J audience questions
Using this postal-region profile
How large is the audience in J1J?
J1J represents 15,452 residents and 7,300 households in Sherbrooke. The average household size is 2.0 people.
What demographic characteristics stand out in J1J?
Single-detached homes is 34.5%, 18.1 percentage points below the Canadian postal-region benchmark; Owner households is 50.6%, 15.9 percentage points below the Canadian postal-region benchmark; One-person households is 44.1%, 14.8 percentage points above the Canadian postal-region benchmark.
How does J1J compare with another postal region?
J1L is one useful Sherbrooke postal-region comparison because its population is similar to J1J. It has 10.2% lower median income · 0.7 years older on average.
How can I find other regions that match the J1J audience?
To find regions with a profile similar to J1J, begin with home ownership near 50.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1J?
Import postal codes to measure customer concentration in J1J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.