Single-detached homes
14.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Quebec postal region
J4H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Longueuil.
AudienceScoutJ4H · LongueuilLoading the J4H boundary…
Selected postal region
Market profile
A market of 15,593 people
Size the opportunity, understand its household composition, and identify the local patterns that make J4H different from the typical Canadian postal region.
Population15,593
Households8,195
Median income$62,400
Average age46.4
J4H market summary
What distinguishes this postal-region audience
J4H represents 15,593 residents and 8,195 households in Longueuil. Its average household contains 1.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 14.7%, or 37.9 percentage points below the benchmark. Owner households is 38.1%, 28.4 percentage points below the benchmark.
For campaign planning, these patterns give J4H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Longueuil.
Audience matching
Find more regions that resemble J4H
To find regions with a profile similar to J4H, begin with home ownership near 38.1% and household income near $62,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J4H and the Canadian postal-region benchmark.
Owner households
38.1%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
One-person households
50.2%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Median household income
$62,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J4H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J4H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $62,400 | $85,788 | 27.3% below |
| Average household size | 1.8 people | 2.4 people | 25.9% below |
| Owner households | 38.1% | 66.5% | 28.4 percentage points below |
| One-person households | 50.2% | 29.4% | 20.9 percentage points above |
| Families with children | 22.5% | 34.0% | 11.5 percentage points below |
| Bachelor's degree or higher | 37.5% | 26.5% | 11.0 percentage points above |
| Immigrant population | 16.0% | 22.9% | 6.9 percentage points below |
| Worked from home | 30.9% | 23.8% | 7.1 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 40 local facility records with J4H. Recreation is the largest represented category with 18 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education6
Health care3
Culture and art13
Recreation18
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 10,633 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,232YouTube estimate · 62.6%
10,633Facebook estimate · 80.9%
6,542Instagram estimate · 49.8%
3,225TikTok estimate · 24.5%
Practical campaign implications
Turn the strongest J4H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 14.7%37.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 38.1%28.4 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- One-person households: 50.2%20.9 percentage points above the Canadian benchmark
Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Related market context
Compare other Longueuil postal regions
These regions share the Longueuil postal community and are ordered by population similarity to J4H.
J4H audience questions
Using this postal-region profile
How large is the audience in J4H?
J4H represents 15,593 residents and 8,195 households in Longueuil. The average household size is 1.8 people.
What demographic characteristics stand out in J4H?
Single-detached homes is 14.7%, 37.9 percentage points below the Canadian postal-region benchmark; Owner households is 38.1%, 28.4 percentage points below the Canadian postal-region benchmark; One-person households is 50.2%, 20.9 percentage points above the Canadian postal-region benchmark.
How does J4H compare with another postal region?
J4M is one useful Longueuil postal-region comparison because its population is similar to J4H. It has 66.7% higher median income · 5.0 years younger on average.
How can I find other regions that match the J4H audience?
To find regions with a profile similar to J4H, begin with home ownership near 38.1% and household income near $62,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J4H?
Import postal codes to measure customer concentration in J4H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.