Single-detached homes
91.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Quebec postal region
J9B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Chelsea.
AudienceScoutJ9B · ChelseaLoading the J9B boundary…
Selected postal region
Market profile
A market of 7,999 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9B different from the typical Canadian postal region.
Population7,999
Households3,040
Median income$146,000
Average age40.5
J9B market summary
What distinguishes this postal-region audience
J9B represents 7,999 residents and 3,040 households in Chelsea. Its average household contains 2.6 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 91.8%, or 39.2 percentage points above the benchmark. Median household income is $146,000, 70.2% above the benchmark.
For campaign planning, these patterns give J9B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Chelsea.
Audience matching
Find more regions that resemble J9B
To find regions with a profile similar to J9B, begin with household income near $146,000 and home ownership near 92.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9B and the Canadian postal-region benchmark.
Median household income
$146,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Owner households
92.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Bachelor's degree or higher
50.7%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How J9B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $146,000 | $85,788 | 70.2% above |
| Average household size | 2.6 people | 2.4 people | 7.0% above |
| Owner households | 92.3% | 66.5% | 25.8 percentage points above |
| One-person households | 19.2% | 29.4% | 10.2 percentage points below |
| Families with children | 44.2% | 34.0% | 10.2 percentage points above |
| Bachelor's degree or higher | 50.7% | 26.5% | 24.2 percentage points above |
| Immigrant population | 9.3% | 22.9% | 13.6 percentage points below |
| Worked from home | 46.5% | 23.8% | 22.7 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 10 local facility records with J9B. Education is the largest represented category with 4 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care1
Culture and art3
Recreation2
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,009 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,873YouTube estimate · 62.5%
5,009Facebook estimate · 80.9%
3,070Instagram estimate · 49.6%
1,499TikTok estimate · 24.2%
Practical campaign implications
Turn the strongest J9B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 91.8%39.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Median household income: $146,00070.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Owner households: 92.3%25.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Chelsea with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J9B audience questions
Using this postal-region profile
How large is the audience in J9B?
J9B represents 7,999 residents and 3,040 households in Chelsea. The average household size is 2.6 people.
What demographic characteristics stand out in J9B?
Single-detached homes is 91.8%, 39.2 percentage points above the Canadian postal-region benchmark; Median household income is $146,000, 70.2% above the Canadian postal-region benchmark; Owner households is 92.3%, 25.8 percentage points above the Canadian postal-region benchmark.
How does J9B compare with another postal region?
J1T is one useful Quebec market comparison because its population is similar to J9B. It has 65.8% lower median income · 9.2 years older on average.
How can I find other regions that match the J9B audience?
To find regions with a profile similar to J9B, begin with household income near $146,000 and home ownership near 92.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9B?
Import postal codes to measure customer concentration in J9B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.