Immigrant population
1.4%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J9E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Maniwaki.
AudienceScoutJ9E · ManiwakiLoading the J9E boundary…
Selected postal region
Market profile
A market of 7,664 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9E different from the typical Canadian postal region.
Population7,664
Households3,705
Median income$52,800
Average age47.1
J9E market summary
What distinguishes this postal-region audience
J9E represents 7,664 residents and 3,705 households in Maniwaki. Its average household contains 2.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 1.4%, or 21.5 percentage points below the benchmark. Median household income is $52,800, 38.5% below the benchmark.
For campaign planning, these patterns give J9E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Maniwaki.
Audience matching
Find more regions that resemble J9E
To find regions with a profile similar to J9E, begin with household income near $52,800 and university education near 9.3%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9E and the Canadian postal-region benchmark.
Median household income
$52,800Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Single-detached homes
71.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Bachelor's degree or higher
9.3%Use direct, practical language that demonstrates the everyday value of the offer.
Detailed comparison
How J9E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $52,800 | $85,788 | 38.5% below |
| Average household size | 2.0 people | 2.4 people | 17.7% below |
| Owner households | 65.3% | 66.5% | 1.2 percentage points below |
| One-person households | 41.0% | 29.4% | 11.6 percentage points above |
| Families with children | 27.8% | 34.0% | 6.2 percentage points below |
| Bachelor's degree or higher | 9.3% | 26.5% | 17.2 percentage points below |
| Immigrant population | 1.4% | 22.9% | 21.5 percentage points below |
| Worked from home | 10.1% | 23.8% | 13.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 24 local facility records with J9E. Education is the largest represented category with 11 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care7
Culture and art5
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 5,107 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
3,832YouTube estimate · 60.1%
5,107Facebook estimate · 80.0%
3,009Instagram estimate · 47.2%
1,434TikTok estimate · 22.5%
Practical campaign implications
Turn the strongest J9E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 1.4%21.5 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Median household income: $52,80038.5% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Single-detached homes: 71.7%19.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Maniwaki with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J9E audience questions
Using this postal-region profile
How large is the audience in J9E?
J9E represents 7,664 residents and 3,705 households in Maniwaki. The average household size is 2.0 people.
What demographic characteristics stand out in J9E?
Immigrant population is 1.4%, 21.5 percentage points below the Canadian postal-region benchmark; Median household income is $52,800, 38.5% below the Canadian postal-region benchmark; Single-detached homes is 71.7%, 19.1 percentage points above the Canadian postal-region benchmark.
How does J9E compare with another postal region?
J1S is one useful Quebec market comparison because its population is similar to J9E. It has 26.9% higher median income · 3.7 years younger on average.
How can I find other regions that match the J9E audience?
To find regions with a profile similar to J9E, begin with household income near $52,800 and university education near 9.3%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9E?
Import postal codes to measure customer concentration in J9E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.