Owner households
48.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Quebec postal region
J1K demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Sherbrooke.
AudienceScoutJ1K · SherbrookeLoading the J1K boundary…
Selected postal region
Market profile
A market of 7,435 people
Size the opportunity, understand its household composition, and identify the local patterns that make J1K different from the typical Canadian postal region.
Population7,435
Households3,450
Median income$56,400
Average age39.2
J1K market summary
What distinguishes this postal-region audience
J1K represents 7,435 residents and 3,450 households in Sherbrooke. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is home ownership: 48.6%, or 17.9 percentage points below the benchmark. Median household income is $56,400, 34.3% below the benchmark.
For campaign planning, these patterns give J1K a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Sherbrooke.
Audience matching
Find more regions that resemble J1K
To find regions with a profile similar to J1K, begin with home ownership near 48.6% and household income near $56,400. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J1K and the Canadian postal-region benchmark.
Median household income
$56,400Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Population age 15–29
33.5%Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Immigrant population
10.0%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Detailed comparison
How J1K compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J1K | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $56,400 | $85,788 | 34.3% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 48.6% | 66.5% | 17.9 percentage points below |
| One-person households | 40.6% | 29.4% | 11.3 percentage points above |
| Families with children | 22.0% | 34.0% | 12.0 percentage points below |
| Bachelor's degree or higher | 33.4% | 26.5% | 6.9 percentage points above |
| Immigrant population | 10.0% | 22.9% | 12.9 percentage points below |
| Worked from home | 18.1% | 23.8% | 5.7 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 23 local facility records with J1K. Recreation is the largest represented category with 12 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education7
Health care1
Culture and art3
Recreation12
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 4,917 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
4,070YouTube estimate · 68.2%
4,917Facebook estimate · 82.4%
3,429Instagram estimate · 57.4%
2,011TikTok estimate · 33.7%
Practical campaign implications
Turn the strongest J1K signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Owner households: 48.6%17.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Median household income: $56,40034.3% below the Canadian benchmark
Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
- Population age 15–29: 33.5%15.6 percentage points above the Canadian benchmark
Prioritize mobile-first discovery, social video, emerging-adult occasions, and creative built for faster consideration cycles.
Related market context
Compare other Sherbrooke postal regions
These regions share the Sherbrooke postal community and are ordered by population similarity to J1K.
J1K audience questions
Using this postal-region profile
How large is the audience in J1K?
J1K represents 7,435 residents and 3,450 households in Sherbrooke. The average household size is 2.1 people.
What demographic characteristics stand out in J1K?
Owner households is 48.6%, 17.9 percentage points below the Canadian postal-region benchmark; Median household income is $56,400, 34.3% below the Canadian postal-region benchmark; Population age 15–29 is 33.5%, 15.6 percentage points above the Canadian postal-region benchmark.
How does J1K compare with another postal region?
J1M is one useful Sherbrooke postal-region comparison because its population is similar to J1K. It has 7.1% higher median income · 3.1 years older on average.
How can I find other regions that match the J1K audience?
To find regions with a profile similar to J1K, begin with home ownership near 48.6% and household income near $56,400. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J1K?
Import postal codes to measure customer concentration in J1K, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.