Immigrant population
2.7%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Quebec postal region
J9V demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ville-Marie.
AudienceScoutJ9V · Ville-MarieLoading the J9V boundary…
Selected postal region
Market profile
A market of 3,409 people
Size the opportunity, understand its household composition, and identify the local patterns that make J9V different from the typical Canadian postal region.
Population3,409
Households1,580
Median income$63,600
Average age47.8
J9V market summary
What distinguishes this postal-region audience
J9V represents 3,409 residents and 1,580 households in Ville-Marie. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 2.7%, or 20.2 percentage points below the benchmark. Worked from home is 7.7%, 16.1 percentage points below the benchmark.
For campaign planning, these patterns give J9V a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ville-Marie.
Audience matching
Find more regions that resemble J9V
To find regions with a profile similar to J9V, begin with household income near $63,600. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between J9V and the Canadian postal-region benchmark.
Worked from home
7.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Single-detached homes
67.4%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Median household income
$63,600Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How J9V compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | J9V | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $63,600 | $85,788 | 25.9% below |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 67.7% | 66.5% | 1.2 percentage points above |
| One-person households | 39.6% | 29.4% | 10.3 percentage points above |
| Families with children | 24.1% | 34.0% | 9.9 percentage points below |
| Bachelor's degree or higher | 16.9% | 26.5% | 9.6 percentage points below |
| Immigrant population | 2.7% | 22.9% | 20.2 percentage points below |
| Worked from home | 7.7% | 23.8% | 16.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 15 local facility records with J9V. Education is the largest represented category with 5 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education5
Health care5
Culture and art5
Recreation0
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 2,244 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
1,677YouTube estimate · 59.8%
2,244Facebook estimate · 80.0%
1,314Instagram estimate · 46.8%
619TikTok estimate · 22.1%
Practical campaign implications
Turn the strongest J9V signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 2.7%20.2 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
- Worked from home: 7.7%16.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
- Single-detached homes: 67.4%14.8 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Related market context
Compare similar-sized Quebec postal regions
This directory represents Ville-Marie with one postal region. These Quebec markets are selected by population similarity for a useful market comparison.
J9V audience questions
Using this postal-region profile
How large is the audience in J9V?
J9V represents 3,409 residents and 1,580 households in Ville-Marie. The average household size is 2.1 people.
What demographic characteristics stand out in J9V?
Immigrant population is 2.7%, 20.2 percentage points below the Canadian postal-region benchmark; Worked from home is 7.7%, 16.1 percentage points below the Canadian postal-region benchmark; Single-detached homes is 67.4%, 14.8 percentage points above the Canadian postal-region benchmark.
How does J9V compare with another postal region?
J2E is one useful Quebec market comparison because its population is similar to J9V. It has 7.7% higher median income · 6.7 years younger on average.
How can I find other regions that match the J9V audience?
To find regions with a profile similar to J9V, begin with household income near $63,600. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in J9V?
Import postal codes to measure customer concentration in J9V, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.