Single-detached homes
33.5%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
K1B demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gloucester.
AudienceScoutK1B · GloucesterLoading the K1B boundary…
Selected postal region
Market profile
A market of 17,769 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1B different from the typical Canadian postal region.
Population17,769
Households6,705
Median income$96,000
Average age41.5
K1B market summary
What distinguishes this postal-region audience
K1B represents 17,769 residents and 6,705 households in Gloucester. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 33.5%, or 19.1 percentage points below the benchmark. Worked from home is 35.4%, 11.6 percentage points above the benchmark.
For campaign planning, these patterns give K1B a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gloucester.
Audience matching
Find more regions that resemble K1B
To find regions with a profile similar to K1B, begin with household income near $96,000 and university education near 32.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1B and the Canadian postal-region benchmark.
Worked from home
35.4%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Median household income
$96,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Bachelor's degree or higher
32.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How K1B compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1B | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $96,000 | $85,788 | 11.9% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 66.8% | 66.5% | 0.3 percentage points above |
| One-person households | 24.2% | 29.4% | 5.2 percentage points below |
| Families with children | 38.0% | 34.0% | 4.0 percentage points above |
| Bachelor's degree or higher | 32.1% | 26.5% | 5.6 percentage points above |
| Immigrant population | 24.8% | 22.9% | 1.9 percentage points above |
| Worked from home | 35.4% | 23.8% | 11.6 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 178 local facility records with K1B. Recreation is the largest represented category with 160 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care1
Culture and art9
Recreation160
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,635 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,265YouTube estimate · 65.0%
11,635Facebook estimate · 81.6%
7,462Instagram estimate · 52.4%
3,826TikTok estimate · 26.8%
Practical campaign implications
Turn the strongest K1B signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 33.5%19.1 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 35.4%11.6 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Median household income: $96,00011.9% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare other Gloucester postal regions
These regions share the Gloucester postal community and are ordered by population similarity to K1B.
K1B audience questions
Using this postal-region profile
How large is the audience in K1B?
K1B represents 17,769 residents and 6,705 households in Gloucester. The average household size is 2.5 people.
What demographic characteristics stand out in K1B?
Single-detached homes is 33.5%, 19.1 percentage points below the Canadian postal-region benchmark; Worked from home is 35.4%, 11.6 percentage points above the Canadian postal-region benchmark; Median household income is $96,000, 11.9% above the Canadian postal-region benchmark.
How does K1B compare with another postal region?
K1W is one useful Gloucester postal-region comparison because its population is similar to K1B. It has 46.9% higher median income · 3.9 years younger on average.
How can I find other regions that match the K1B audience?
To find regions with a profile similar to K1B, begin with household income near $96,000 and university education near 32.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1B?
Import postal codes to measure customer concentration in K1B, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.