Single-detached homes
30.9%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
K1J demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gloucester.
AudienceScoutK1J · GloucesterLoading the K1J boundary…
Selected postal region
Market profile
A market of 28,268 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1J different from the typical Canadian postal region.
Population28,268
Households11,105
Median income$94,000
Average age42.0
K1J market summary
What distinguishes this postal-region audience
K1J represents 28,268 residents and 11,105 households in Gloucester. Its average household contains 2.5 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 30.9%, or 21.7 percentage points below the benchmark. Worked from home is 41.0%, 17.2 percentage points above the benchmark.
For campaign planning, these patterns give K1J a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gloucester.
Audience matching
Find more regions that resemble K1J
To find regions with a profile similar to K1J, begin with university education near 37.9%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1J and the Canadian postal-region benchmark.
Worked from home
41.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
37.9%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Immigrant population
30.2%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Detailed comparison
How K1J compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1J | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $94,000 | $85,788 | 9.6% above |
| Average household size | 2.5 people | 2.4 people | 2.9% above |
| Owner households | 67.0% | 66.5% | 0.5 percentage points above |
| One-person households | 27.9% | 29.4% | 1.5 percentage points below |
| Families with children | 36.5% | 34.0% | 2.5 percentage points above |
| Bachelor's degree or higher | 37.9% | 26.5% | 11.4 percentage points above |
| Immigrant population | 30.2% | 22.9% | 7.3 percentage points above |
| Worked from home | 41.0% | 23.8% | 17.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 401 local facility records with K1J. Recreation is the largest represented category with 372 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care9
Culture and art6
Recreation372
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,342 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
14,466YouTube estimate · 64.1%
18,342Facebook estimate · 81.3%
11,647Instagram estimate · 51.6%
5,984TikTok estimate · 26.5%
Practical campaign implications
Turn the strongest K1J signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 30.9%21.7 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Worked from home: 41.0%17.2 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 37.9%11.4 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Gloucester postal regions
These regions share the Gloucester postal community and are ordered by population similarity to K1J.
K1J audience questions
Using this postal-region profile
How large is the audience in K1J?
K1J represents 28,268 residents and 11,105 households in Gloucester. The average household size is 2.5 people.
What demographic characteristics stand out in K1J?
Single-detached homes is 30.9%, 21.7 percentage points below the Canadian postal-region benchmark; Worked from home is 41.0%, 17.2 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 37.9%, 11.4 percentage points above the Canadian postal-region benchmark.
How does K1J compare with another postal region?
K1C is one useful Gloucester postal-region comparison because its population is similar to K1J. It has 24.5% higher median income · 2.2 years older on average.
How can I find other regions that match the K1J audience?
To find regions with a profile similar to K1J, begin with university education near 37.9%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1J?
Import postal codes to measure customer concentration in K1J, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.