Median household income
$141,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
K1W demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Gloucester.
AudienceScoutK1W · GloucesterLoading the K1W boundary…
Selected postal region
Market profile
A market of 13,825 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1W different from the typical Canadian postal region.
Population13,825
Households4,635
Median income$141,000
Average age37.6
K1W market summary
What distinguishes this postal-region audience
K1W represents 13,825 residents and 4,635 households in Gloucester. Its average household contains 2.9 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $141,000, or 64.4% above the benchmark. Worked from home is 45.8%, 22.0 percentage points above the benchmark.
For campaign planning, these patterns give K1W a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Gloucester.
Audience matching
Find more regions that resemble K1W
To find regions with a profile similar to K1W, begin with household income near $141,000 and home ownership near 86.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1W and the Canadian postal-region benchmark.
Worked from home
45.8%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Owner households
86.1%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
50.8%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How K1W compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1W | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $141,000 | $85,788 | 64.4% above |
| Average household size | 2.9 people | 2.4 people | 19.3% above |
| Owner households | 86.1% | 66.5% | 19.6 percentage points above |
| One-person households | 14.6% | 29.4% | 14.8 percentage points below |
| Families with children | 50.8% | 34.0% | 16.8 percentage points above |
| Bachelor's degree or higher | 42.8% | 26.5% | 16.3 percentage points above |
| Immigrant population | 29.7% | 22.9% | 6.8 percentage points above |
| Worked from home | 45.8% | 23.8% | 22.0 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 123 local facility records with K1W. Recreation is the largest represented category with 116 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education4
Health care2
Culture and art1
Recreation116
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 8,663 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
7,012YouTube estimate · 66.5%
8,663Facebook estimate · 82.1%
5,681Instagram estimate · 53.9%
2,961TikTok estimate · 28.1%
Practical campaign implications
Turn the strongest K1W signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $141,00064.4% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 45.8%22.0 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Owner households: 86.1%19.6 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Related market context
Compare other Gloucester postal regions
These regions share the Gloucester postal community and are ordered by population similarity to K1W.
K1W audience questions
Using this postal-region profile
How large is the audience in K1W?
K1W represents 13,825 residents and 4,635 households in Gloucester. The average household size is 2.9 people.
What demographic characteristics stand out in K1W?
Median household income is $141,000, 64.4% above the Canadian postal-region benchmark; Worked from home is 45.8%, 22.0 percentage points above the Canadian postal-region benchmark; Owner households is 86.1%, 19.6 percentage points above the Canadian postal-region benchmark.
How does K1W compare with another postal region?
K1B is one useful Gloucester postal-region comparison because its population is similar to K1W. It has 31.9% lower median income · 3.9 years older on average.
How can I find other regions that match the K1W audience?
To find regions with a profile similar to K1W, begin with household income near $141,000 and home ownership near 86.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1W?
Import postal codes to measure customer concentration in K1W, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.