Single-detached homes
5.7%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
K1R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Ottawa.
AudienceScoutK1R · OttawaLoading the K1R boundary…
Selected postal region
Market profile
A market of 20,343 people
Size the opportunity, understand its household composition, and identify the local patterns that make K1R different from the typical Canadian postal region.
Population20,343
Households11,580
Median income$74,000
Average age40.3
K1R market summary
What distinguishes this postal-region audience
K1R represents 20,343 residents and 11,580 households in Ottawa. Its average household contains 1.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 5.7%, or 46.9 percentage points below the benchmark. Owner households is 30.6%, 35.9 percentage points below the benchmark.
For campaign planning, these patterns give K1R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Ottawa.
Audience matching
Find more regions that resemble K1R
To find regions with a profile similar to K1R, begin with home ownership near 30.6% and university education near 54.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K1R and the Canadian postal-region benchmark.
Owner households
30.6%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
55.1%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
54.6%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Detailed comparison
How K1R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K1R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $74,000 | $85,788 | 13.7% below |
| Average household size | 1.7 people | 2.4 people | 30.0% below |
| Owner households | 30.6% | 66.5% | 35.9 percentage points below |
| One-person households | 52.9% | 29.4% | 23.5 percentage points above |
| Families with children | 13.6% | 34.0% | 20.4 percentage points below |
| Bachelor's degree or higher | 54.6% | 26.5% | 28.1 percentage points above |
| Immigrant population | 24.3% | 22.9% | 1.4 percentage points above |
| Worked from home | 55.1% | 23.8% | 31.3 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 225 local facility records with K1R. Recreation is the largest represented category with 187 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care9
Culture and art21
Recreation187
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 14,581 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
12,219YouTube estimate · 69.7%
14,581Facebook estimate · 83.1%
10,068Instagram estimate · 57.4%
5,498TikTok estimate · 31.3%
Practical campaign implications
Turn the strongest K1R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 5.7%46.9 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 30.6%35.9 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Worked from home: 55.1%31.3 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Ottawa postal regions
These regions share the Ottawa postal community and are ordered by population similarity to K1R.
K1R audience questions
Using this postal-region profile
How large is the audience in K1R?
K1R represents 20,343 residents and 11,580 households in Ottawa. The average household size is 1.7 people.
What demographic characteristics stand out in K1R?
Single-detached homes is 5.7%, 46.9 percentage points below the Canadian postal-region benchmark; Owner households is 30.6%, 35.9 percentage points below the Canadian postal-region benchmark; Worked from home is 55.1%, 31.3 percentage points above the Canadian postal-region benchmark.
How does K1R compare with another postal region?
K1Y is one useful Ottawa postal-region comparison because its population is similar to K1R. It has 33.8% higher median income · 1.2 years older on average.
How can I find other regions that match the K1R audience?
To find regions with a profile similar to K1R, begin with home ownership near 30.6% and university education near 54.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K1R?
Import postal codes to measure customer concentration in K1R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.