Population age 65+
31.8%Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
Ontario postal region
K9A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Cobourg.
AudienceScoutK9A · CobourgLoading the K9A boundary…
Selected postal region
Market profile
A market of 26,757 people
Size the opportunity, understand its household composition, and identify the local patterns that make K9A different from the typical Canadian postal region.
Population26,757
Households11,490
Median income$82,000
Average age48.9
K9A market summary
What distinguishes this postal-region audience
K9A represents 26,757 residents and 11,490 households in Cobourg. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is age 65+ share: 31.8%, or 12.8 percentage points above the benchmark. Single-detached homes is 64.7%, 12.1 percentage points above the benchmark.
For campaign planning, these patterns give K9A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Cobourg.
Audience matching
Find more regions that resemble K9A
To find regions with a profile similar to K9A, begin with age 65+ share near 31.8% and home ownership near 74.0%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between K9A and the Canadian postal-region benchmark.
Single-detached homes
64.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Immigrant population
12.1%Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Owner households
74.0%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Detailed comparison
How K9A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | K9A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $82,000 | $85,788 | 4.4% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 74.0% | 66.5% | 7.5 percentage points above |
| One-person households | 29.1% | 29.4% | 0.3 percentage points below |
| Families with children | 29.3% | 34.0% | 4.7 percentage points below |
| Bachelor's degree or higher | 20.2% | 26.5% | 6.3 percentage points below |
| Immigrant population | 12.1% | 22.9% | 10.8 percentage points below |
| Worked from home | 18.9% | 23.8% | 4.9 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 65 local facility records with K9A. Recreation is the largest represented category with 35 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education15
Health care11
Culture and art4
Recreation35
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 18,099 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
13,537YouTube estimate · 59.8%
18,099Facebook estimate · 80.0%
10,613Instagram estimate · 46.9%
5,028TikTok estimate · 22.2%
Practical campaign implications
Turn the strongest K9A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Population age 65+: 31.8%12.8 percentage points above the Canadian benchmark
Accessibility, clarity, trust, health, leisure, and established-household needs can carry more weight in campaign planning.
- Single-detached homes: 64.7%12.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 12.1%10.8 percentage points below the Canadian benchmark
Use the wider demographic and household profile to determine whether localized or broad-market creative is the stronger starting point.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Cobourg with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
K9A audience questions
Using this postal-region profile
How large is the audience in K9A?
K9A represents 26,757 residents and 11,490 households in Cobourg. The average household size is 2.3 people.
What demographic characteristics stand out in K9A?
Population age 65+ is 31.8%, 12.8 percentage points above the Canadian postal-region benchmark; Single-detached homes is 64.7%, 12.1 percentage points above the Canadian postal-region benchmark; Immigrant population is 12.1%, 10.8 percentage points below the Canadian postal-region benchmark.
How does K9A compare with another postal region?
K2H is one useful Ontario market comparison because its population is similar to K9A. It has 22.0% higher median income · 3.6 years younger on average.
How can I find other regions that match the K9A audience?
To find regions with a profile similar to K9A, begin with age 65+ share near 31.8% and home ownership near 74.0%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in K9A?
Import postal codes to measure customer concentration in K9A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.