Single-detached homes
77.2%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L2A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Fort Erie.
AudienceScoutL2A · Fort ErieLoading the L2A boundary…
Selected postal region
Market profile
A market of 17,293 people
Size the opportunity, understand its household composition, and identify the local patterns that make L2A different from the typical Canadian postal region.
Population17,293
Households7,275
Median income$72,500
Average age45.9
L2A market summary
What distinguishes this postal-region audience
L2A represents 17,293 residents and 7,275 households in Fort Erie. Its average household contains 2.3 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 77.2%, or 24.6 percentage points above the benchmark. Bachelor's degree or higher is 13.9%, 12.6 percentage points below the benchmark.
For campaign planning, these patterns give L2A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Fort Erie.
Audience matching
Find more regions that resemble L2A
To find regions with a profile similar to L2A, begin with university education near 13.9% and household income near $72,500. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L2A and the Canadian postal-region benchmark.
Bachelor's degree or higher
13.9%Use direct, practical language that demonstrates the everyday value of the offer.
Worked from home
15.7%Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Median household income
$72,500Lead with practical value, accessible pricing, savings, or efficiency when testing offers in this region.
Detailed comparison
How L2A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L2A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $72,500 | $85,788 | 15.5% below |
| Average household size | 2.3 people | 2.4 people | 5.3% below |
| Owner households | 74.0% | 66.5% | 7.5 percentage points above |
| One-person households | 28.9% | 29.4% | 0.5 percentage points below |
| Families with children | 32.6% | 34.0% | 1.4 percentage points below |
| Bachelor's degree or higher | 13.9% | 26.5% | 12.6 percentage points below |
| Immigrant population | 18.4% | 22.9% | 4.5 percentage points below |
| Worked from home | 15.7% | 23.8% | 8.1 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 98 local facility records with L2A. Recreation is the largest represented category with 77 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education8
Health care8
Culture and art5
Recreation77
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,506 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,757YouTube estimate · 61.2%
11,506Facebook estimate · 80.4%
6,926Instagram estimate · 48.4%
3,372TikTok estimate · 23.6%
Practical campaign implications
Turn the strongest L2A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 77.2%24.6 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Bachelor's degree or higher: 13.9%12.6 percentage points below the Canadian benchmark
Use direct, practical language that demonstrates the everyday value of the offer.
- Worked from home: 15.7%8.1 percentage points below the Canadian benchmark
Commuter occasions, workplace-adjacent placements, and time-of-day planning may play a larger role.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Fort Erie with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L2A audience questions
Using this postal-region profile
How large is the audience in L2A?
L2A represents 17,293 residents and 7,275 households in Fort Erie. The average household size is 2.3 people.
What demographic characteristics stand out in L2A?
Single-detached homes is 77.2%, 24.6 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 13.9%, 12.6 percentage points below the Canadian postal-region benchmark; Worked from home is 15.7%, 8.1 percentage points below the Canadian postal-region benchmark.
How does L2A compare with another postal region?
L7R is one useful Ontario market comparison because its population is similar to L2A. It has 18.6% higher median income · 0.8 years younger on average.
How can I find other regions that match the L2A audience?
To find regions with a profile similar to L2A, begin with university education near 13.9% and household income near $72,500. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L2A?
Import postal codes to measure customer concentration in L2A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.