Median household income
$139,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Ontario postal region
L5H demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Mississauga.
AudienceScoutL5H · MississaugaLoading the L5H boundary…
Selected postal region
Market profile
A market of 17,409 people
Size the opportunity, understand its household composition, and identify the local patterns that make L5H different from the typical Canadian postal region.
Population17,409
Households6,270
Median income$139,000
Average age43.5
L5H market summary
What distinguishes this postal-region audience
L5H represents 17,409 residents and 6,270 households in Mississauga. Its average household contains 2.8 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is household income: $139,000, or 62.0% above the benchmark. Worked from home is 47.3%, 23.5 percentage points above the benchmark.
For campaign planning, these patterns give L5H a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Mississauga.
Audience matching
Find more regions that resemble L5H
To find regions with a profile similar to L5H, begin with household income near $139,000 and university education near 47.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L5H and the Canadian postal-region benchmark.
Worked from home
47.3%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Bachelor's degree or higher
47.1%Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Single-detached homes
68.1%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Detailed comparison
How L5H compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L5H | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $139,000 | $85,788 | 62.0% above |
| Average household size | 2.8 people | 2.4 people | 15.2% above |
| Owner households | 79.3% | 66.5% | 12.8 percentage points above |
| One-person households | 20.9% | 29.4% | 8.5 percentage points below |
| Families with children | 44.7% | 34.0% | 10.7 percentage points above |
| Bachelor's degree or higher | 47.1% | 26.5% | 20.6 percentage points above |
| Immigrant population | 34.4% | 22.9% | 11.5 percentage points above |
| Worked from home | 47.3% | 23.8% | 23.5 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 526 local facility records with L5H. Recreation is the largest represented category with 513 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care2
Culture and art0
Recreation513
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,477 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
8,847YouTube estimate · 62.2%
11,477Facebook estimate · 80.7%
7,082Instagram estimate · 49.8%
3,588TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest L5H signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Median household income: $139,00062.0% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
- Worked from home: 47.3%23.5 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
- Bachelor's degree or higher: 47.1%20.6 percentage points above the Canadian benchmark
Professional, technology, financial, and knowledge-led propositions can be tested with more specialized messaging.
Related market context
Compare other Mississauga postal regions
These regions share the Mississauga postal community and are ordered by population similarity to L5H.
L5H audience questions
Using this postal-region profile
How large is the audience in L5H?
L5H represents 17,409 residents and 6,270 households in Mississauga. The average household size is 2.8 people.
What demographic characteristics stand out in L5H?
Median household income is $139,000, 62.0% above the Canadian postal-region benchmark; Worked from home is 47.3%, 23.5 percentage points above the Canadian postal-region benchmark; Bachelor's degree or higher is 47.1%, 20.6 percentage points above the Canadian postal-region benchmark.
How does L5H compare with another postal region?
L4X is one useful Mississauga postal-region comparison because its population is similar to L5H. It has 41.7% lower median income · 2.5 years younger on average.
How can I find other regions that match the L5H audience?
To find regions with a profile similar to L5H, begin with household income near $139,000 and university education near 47.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L5H?
Import postal codes to measure customer concentration in L5H, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.