Single-detached homes
32.0%Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
Ontario postal region
L7R demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Burlington.
AudienceScoutL7R · BurlingtonLoading the L7R boundary…
Selected postal region
Market profile
A market of 17,338 people
Size the opportunity, understand its household composition, and identify the local patterns that make L7R different from the typical Canadian postal region.
Population17,338
Households8,300
Median income$86,000
Average age45.1
L7R market summary
What distinguishes this postal-region audience
L7R represents 17,338 residents and 8,300 households in Burlington. Its average household contains 2.1 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 32.0%, or 20.6 percentage points below the benchmark. Owner households is 49.4%, 17.1 percentage points below the benchmark.
For campaign planning, these patterns give L7R a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Burlington.
Audience matching
Find more regions that resemble L7R
To find regions with a profile similar to L7R, begin with home ownership near 49.4%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L7R and the Canadian postal-region benchmark.
Owner households
49.4%Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
Worked from home
34.7%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
One-person households
37.8%Test convenience, individual subscriptions, smaller formats, and messages centred on personal choice.
Detailed comparison
How L7R compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L7R | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $86,000 | $85,788 | 0.2% above |
| Average household size | 2.1 people | 2.4 people | 13.6% below |
| Owner households | 49.4% | 66.5% | 17.1 percentage points below |
| One-person households | 37.8% | 29.4% | 8.4 percentage points above |
| Families with children | 28.6% | 34.0% | 5.4 percentage points below |
| Bachelor's degree or higher | 34.4% | 26.5% | 7.9 percentage points above |
| Immigrant population | 23.9% | 22.9% | 1.0 percentage points above |
| Worked from home | 34.7% | 23.8% | 10.9 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 36 local facility records with L7R. Recreation is the largest represented category with 22 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education9
Health care3
Culture and art2
Recreation22
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 11,836 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
9,238YouTube estimate · 63.3%
11,836Facebook estimate · 81.1%
7,356Instagram estimate · 50.4%
3,642TikTok estimate · 25.0%
Practical campaign implications
Turn the strongest L7R signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 32.0%20.6 percentage points below the Canadian benchmark
Emphasize space-efficient products, building services, mobility, and urban convenience where relevant.
- Owner households: 49.4%17.1 percentage points below the Canadian benchmark
Test renter-relevant services, flexibility, mobility, convenience, and lower-commitment propositions.
- Worked from home: 34.7%10.9 percentage points above the Canadian benchmark
Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Related market context
Compare other Burlington postal regions
These regions share the Burlington postal community and are ordered by population similarity to L7R.
L7R audience questions
Using this postal-region profile
How large is the audience in L7R?
L7R represents 17,338 residents and 8,300 households in Burlington. The average household size is 2.1 people.
What demographic characteristics stand out in L7R?
Single-detached homes is 32.0%, 20.6 percentage points below the Canadian postal-region benchmark; Owner households is 49.4%, 17.1 percentage points below the Canadian postal-region benchmark; Worked from home is 34.7%, 10.9 percentage points above the Canadian postal-region benchmark.
How does L7R compare with another postal region?
L7T is one useful Burlington postal-region comparison because its population is similar to L7R. It has 8.1% higher median income · 1.9 years older on average.
How can I find other regions that match the L7R audience?
To find regions with a profile similar to L7R, begin with home ownership near 49.4%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L7R?
Import postal codes to measure customer concentration in L7R, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.