Single-detached homes
73.7%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L3Z demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Bradford.
AudienceScoutL3Z · BradfordLoading the L3Z boundary…
Selected postal region
Market profile
A market of 41,072 people
Size the opportunity, understand its household composition, and identify the local patterns that make L3Z different from the typical Canadian postal region.
Population41,072
Households12,820
Median income$114,000
Average age37.4
L3Z market summary
What distinguishes this postal-region audience
L3Z represents 41,072 residents and 12,820 households in Bradford. Its average household contains 3.2 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 73.7%, or 21.1 percentage points above the benchmark. Owner households is 83.3%, 16.8 percentage points above the benchmark.
For campaign planning, these patterns give L3Z a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Bradford.
Audience matching
Find more regions that resemble L3Z
To find regions with a profile similar to L3Z, begin with home ownership near 83.3% and families with children near 50.6%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L3Z and the Canadian postal-region benchmark.
Owner households
83.3%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Families with children
50.6%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Median household income
$114,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Detailed comparison
How L3Z compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L3Z | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $114,000 | $85,788 | 32.9% above |
| Average household size | 3.2 people | 2.4 people | 31.7% above |
| Owner households | 83.3% | 66.5% | 16.8 percentage points above |
| One-person households | 13.6% | 29.4% | 15.8 percentage points below |
| Families with children | 50.6% | 34.0% | 16.6 percentage points above |
| Bachelor's degree or higher | 21.3% | 26.5% | 5.2 percentage points below |
| Immigrant population | 33.1% | 22.9% | 10.2 percentage points above |
| Worked from home | 21.6% | 23.8% | 2.2 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 19 local facility records with L3Z. Education is the largest represented category with 14 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education14
Health care2
Culture and art2
Recreation1
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 25,304 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
20,491YouTube estimate · 66.6%
25,304Facebook estimate · 82.2%
16,484Instagram estimate · 53.6%
8,377TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest L3Z signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 73.7%21.1 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 83.3%16.8 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Families with children: 50.6%16.6 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Bradford with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L3Z audience questions
Using this postal-region profile
How large is the audience in L3Z?
L3Z represents 41,072 residents and 12,820 households in Bradford. The average household size is 3.2 people.
What demographic characteristics stand out in L3Z?
Single-detached homes is 73.7%, 21.1 percentage points above the Canadian postal-region benchmark; Owner households is 83.3%, 16.8 percentage points above the Canadian postal-region benchmark; Families with children is 50.6%, 16.6 percentage points above the Canadian postal-region benchmark.
How does L3Z compare with another postal region?
L9C is one useful Ontario market comparison because its population is similar to L3Z. It has 19.3% lower median income · 4.8 years older on average.
How can I find other regions that match the L3Z audience?
To find regions with a profile similar to L3Z, begin with home ownership near 83.3% and families with children near 50.6%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L3Z?
Import postal codes to measure customer concentration in L3Z, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.