Single-detached homes
61.8%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L9C demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL9C · HamiltonLoading the L9C boundary…
Selected postal region
Market profile
A market of 41,202 people
Size the opportunity, understand its household composition, and identify the local patterns that make L9C different from the typical Canadian postal region.
Population41,202
Households14,730
Median income$92,000
Average age42.2
L9C market summary
What distinguishes this postal-region audience
L9C represents 41,202 residents and 14,730 households in Hamilton. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 61.8%, or 9.2 percentage points above the benchmark. Immigrant population is 30.8%, 7.9 percentage points above the benchmark.
For campaign planning, these patterns give L9C a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L9C
To find regions with a profile similar to L9C, begin with families with children near 41.5%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L9C and the Canadian postal-region benchmark.
Immigrant population
30.8%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
One-person households
21.5%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Families with children
41.5%Test family-oriented services, household value, education, recreation, and parent-focused creative.
Detailed comparison
How L9C compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L9C | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $92,000 | $85,788 | 7.2% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 71.1% | 66.5% | 4.6 percentage points above |
| One-person households | 21.5% | 29.4% | 7.9 percentage points below |
| Families with children | 41.5% | 34.0% | 7.5 percentage points above |
| Bachelor's degree or higher | 25.5% | 26.5% | 1.0 percentage points below |
| Immigrant population | 30.8% | 22.9% | 7.9 percentage points above |
| Worked from home | 23.5% | 23.8% | 0.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 191 local facility records with L9C. Recreation is the largest represented category with 161 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care8
Culture and art1
Recreation161
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 26,973 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,333YouTube estimate · 64.4%
26,973Facebook estimate · 81.4%
17,257Instagram estimate · 52.1%
9,005TikTok estimate · 27.2%
Practical campaign implications
Turn the strongest L9C signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 61.8%9.2 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Immigrant population: 30.8%7.9 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- One-person households: 21.5%7.9 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L9C.
L9C audience questions
Using this postal-region profile
How large is the audience in L9C?
L9C represents 41,202 residents and 14,730 households in Hamilton. The average household size is 2.7 people.
What demographic characteristics stand out in L9C?
Single-detached homes is 61.8%, 9.2 percentage points above the Canadian postal-region benchmark; Immigrant population is 30.8%, 7.9 percentage points above the Canadian postal-region benchmark; One-person households is 21.5%, 7.9 percentage points below the Canadian postal-region benchmark.
How does L9C compare with another postal region?
L8E is one useful Hamilton postal-region comparison because its population is similar to L9C. It has 1.1% lower median income · 0.8 years younger on average.
How can I find other regions that match the L9C audience?
To find regions with a profile similar to L9C, begin with families with children near 41.5%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L9C?
Import postal codes to measure customer concentration in L9C, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.