Immigrant population
34.9%Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
Ontario postal region
L8E demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Hamilton.
AudienceScoutL8E · HamiltonLoading the L8E boundary…
Selected postal region
Market profile
A market of 41,927 people
Size the opportunity, understand its household composition, and identify the local patterns that make L8E different from the typical Canadian postal region.
Population41,927
Households15,315
Median income$91,000
Average age41.4
L8E market summary
What distinguishes this postal-region audience
L8E represents 41,927 residents and 15,315 households in Hamilton. Its average household contains 2.7 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is immigrant population: 34.9%, or 12.0 percentage points above the benchmark. Families with children is 42.1%, 8.1 percentage points above the benchmark.
For campaign planning, these patterns give L8E a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Hamilton.
Audience matching
Find more regions that resemble L8E
To find regions with a profile similar to L8E, begin with families with children near 42.1%. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L8E and the Canadian postal-region benchmark.
Families with children
42.1%Test family-oriented services, household value, education, recreation, and parent-focused creative.
One-person households
22.0%Give household decision-making, shared-use products, and multi-person value greater emphasis.
Average household size
2.7 peopleConsider family packs, multi-person services, household bundles, and creative that speaks to shared decisions.
Detailed comparison
How L8E compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L8E | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $91,000 | $85,788 | 6.1% above |
| Average household size | 2.7 people | 2.4 people | 11.1% above |
| Owner households | 71.0% | 66.5% | 4.5 percentage points above |
| One-person households | 22.0% | 29.4% | 7.4 percentage points below |
| Families with children | 42.1% | 34.0% | 8.1 percentage points above |
| Bachelor's degree or higher | 21.7% | 26.5% | 4.8 percentage points below |
| Immigrant population | 34.9% | 22.9% | 12.0 percentage points above |
| Worked from home | 22.5% | 23.8% | 1.3 percentage points below |
Local market context
Community activity around the audience
AudienceScout connects 291 local facility records with L8E. Recreation is the largest represented category with 276 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education11
Health care2
Culture and art2
Recreation276
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 27,194 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
21,500YouTube estimate · 64.4%
27,194Facebook estimate · 81.4%
17,274Instagram estimate · 51.7%
8,800TikTok estimate · 26.4%
Practical campaign implications
Turn the strongest L8E signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Immigrant population: 34.9%12.0 percentage points above the Canadian benchmark
Consider culturally relevant research, multilingual media where appropriate, and creative tested with the communities being addressed.
- Families with children: 42.1%8.1 percentage points above the Canadian benchmark
Test family-oriented services, household value, education, recreation, and parent-focused creative.
- One-person households: 22.0%7.4 percentage points below the Canadian benchmark
Give household decision-making, shared-use products, and multi-person value greater emphasis.
Related market context
Compare other Hamilton postal regions
These regions share the Hamilton postal community and are ordered by population similarity to L8E.
L8E audience questions
Using this postal-region profile
How large is the audience in L8E?
L8E represents 41,927 residents and 15,315 households in Hamilton. The average household size is 2.7 people.
What demographic characteristics stand out in L8E?
Immigrant population is 34.9%, 12.0 percentage points above the Canadian postal-region benchmark; Families with children is 42.1%, 8.1 percentage points above the Canadian postal-region benchmark; One-person households is 22.0%, 7.4 percentage points below the Canadian postal-region benchmark.
How does L8E compare with another postal region?
L9C is one useful Hamilton postal-region comparison because its population is similar to L8E. It has 1.1% higher median income · 0.8 years older on average.
How can I find other regions that match the L8E audience?
To find regions with a profile similar to L8E, begin with families with children near 42.1%. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L8E?
Import postal codes to measure customer concentration in L8E, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.