Single-detached homes
74.5%Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
Ontario postal region
L4A demographics and market profile
See what distinguishes this audience, how it compares with other markets, and which local characteristics can shape campaign decisions in Stouffville.
AudienceScoutL4A · StouffvilleLoading the L4A boundary…
Selected postal region
Market profile
A market of 50,389 people
Size the opportunity, understand its household composition, and identify the local patterns that make L4A different from the typical Canadian postal region.
Population50,389
Households16,910
Median income$122,000
Average age40.9
L4A market summary
What distinguishes this postal-region audience
L4A represents 50,389 residents and 16,910 households in Stouffville. Its average household contains 3.0 people, creating a local market that can be evaluated by both total reach and household composition.
The clearest difference from the Canadian postal-region benchmark is detached housing: 74.5%, or 21.9 percentage points above the benchmark. Owner households is 87.9%, 21.4 percentage points above the benchmark.
For campaign planning, these patterns give L4A a clear audience profile. They provide concrete criteria for deciding whether the region fits an offer, which audience characteristics should shape creative, and how it should be compared with other parts of Stouffville.
Audience matching
Find more regions that resemble L4A
To find regions with a profile similar to L4A, begin with home ownership near 87.9% and household income near $122,000. Adjust each minimum to make the audience broader or more selective.
Match This AudienceDistinctive market signals
The characteristics with the largest local differences
These four characteristics show the largest available differences between L4A and the Canadian postal-region benchmark.
Owner households
87.9%Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
Median household income
$122,000Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Worked from home
38.0%Daytime digital, local delivery, home-office, and neighbourhood-service campaigns may warrant additional testing.
Detailed comparison
How L4A compares with the Canadian benchmark
Use the difference column to identify which measures are most useful for creative, offer, channel, and geographic targeting decisions.
| Measure | L4A | Canada FSA benchmark | Difference |
|---|---|---|---|
| Median household income | $122,000 | $85,788 | 42.2% above |
| Average household size | 3.0 people | 2.4 people | 23.5% above |
| Owner households | 87.9% | 66.5% | 21.4 percentage points above |
| One-person households | 15.8% | 29.4% | 13.6 percentage points below |
| Families with children | 46.7% | 34.0% | 12.7 percentage points above |
| Bachelor's degree or higher | 34.3% | 26.5% | 7.8 percentage points above |
| Immigrant population | 35.0% | 22.9% | 12.1 percentage points above |
| Worked from home | 38.0% | 23.8% | 14.2 percentage points above |
Local market context
Community activity around the audience
AudienceScout connects 231 local facility records with L4A. Recreation is the largest represented category with 202 records, adding another signal for local media, partnership, service-area, and campaign planning.
Education21
Health care6
Culture and art2
Recreation202
Platform audience potential
Match channel planning to the local age mix
Facebook has the largest modeled audience among the displayed channels at 31,846 people. Compare that opportunity with the other estimates before setting the regional channel mix and budget.
25,043YouTube estimate · 64.0%
31,846Facebook estimate · 81.4%
19,937Instagram estimate · 50.9%
9,843TikTok estimate · 25.2%
Practical campaign implications
Turn the strongest L4A signals into campaign tests
Use these as evidence-based starting hypotheses, then validate them against campaign performance and your own customer results.
- Single-detached homes: 74.5%21.9 percentage points above the Canadian benchmark
Home maintenance, outdoor, renovation, utilities, and property-related campaigns may deserve a larger test.
- Owner households: 87.9%21.4 percentage points above the Canadian benchmark
Prioritize home, property, renovation, financial, and longer-term service propositions where relevant.
- Median household income: $122,00042.2% above the Canadian benchmark
Test premium, higher-consideration, or value-led offers grounded in a clear customer benefit.
Related market context
Compare similar-sized Ontario postal regions
This directory represents Stouffville with one postal region. These Ontario markets are selected by population similarity for a useful market comparison.
L4A audience questions
Using this postal-region profile
How large is the audience in L4A?
L4A represents 50,389 residents and 16,910 households in Stouffville. The average household size is 3.0 people.
What demographic characteristics stand out in L4A?
Single-detached homes is 74.5%, 21.9 percentage points above the Canadian postal-region benchmark; Owner households is 87.9%, 21.4 percentage points above the Canadian postal-region benchmark; Median household income is $122,000, 42.2% above the Canadian postal-region benchmark.
How does L4A compare with another postal region?
L3T is one useful Ontario market comparison because its population is similar to L4A. It has 22.1% lower median income · 4.6 years older on average.
How can I find other regions that match the L4A audience?
To find regions with a profile similar to L4A, begin with home ownership near 87.9% and household income near $122,000. Adjust each minimum to make the audience broader or more selective.
How can customer postal codes be analyzed in L4A?
Import postal codes to measure customer concentration in L4A, compare the count with the region's population and households, and use its strongest demographic characteristics to decide whether similar regions belong in the campaign.